PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetisation. The newly released findings will guide publishers and buyers […]
A SIM card that is able to connect millions of robots, from smart cars to gigantic factory 4.0 machines, it also covers coffee machines and intelligent security systems. This is the idea behind Things Mobile, the latest start-up to emerge from the mind of Vicenza entrepreneur Manuel Zanella, already the founder of Zeromobile, the low-cost […]
Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research. The AdEx Benchmark H1 2018 study, from IAB Europe in collaboration with IHS Markit, also reveals that half of programmatic display spend is in mobile formats. […]
Facebook has quietly released an app aimed at competing with TikTok, the 15-second video app that merged with Musical.ly earlier in 2018, as it looks to bring teenagers back into its user base. Word that Facebook was developing the app surfaced last month when TechCrunch reported that Facebook was building a standalone video product for users to record […]
Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]
TabMo has hired Peter Boler to run its regional sales operation as it continues to expand its UK presence. The move will see the creative mobile demand side platform (DSP) develop and strengthen its relationships with brands and agencies based outside London as it helps them take advantage of ongoing advancements in mobile advertising technology. […]
Poltrona Frau revamps its WeChat account on the occasion of Salone del Mobile.Milano Shanghai. The design brand, active on the most important Chinese digital platform, maximizes the integration between on and offline channels thanks to Digital Retex. Leading high-end furniture manufacturer Poltrona Frau continues its investment strategy in China and becomes increasingly digital. In conjunction […]
Neuro-Insight, a neuroscience-based research company, is launching a new report, entitled: ‘Tuning into sound: the under-used creative resource’. The report outlines the unique power of audio communication and identifies it as a resource that’s underused by most brands and advertisers, setting out creative and media strategies that can harness sound to optimise communication effectiveness. The […]
Total APAC mobile ad fraud is expected to cost advertisers US$56 billion by 2022, up from $19 billion this year, according to a new study by ad fraud specialist TrafficGuard. This was outlined in a new white paper titled “Addressing Ad Fraud through Multipoint Analysis & Machine Learning” which delved into the complexities of ad […]
Oath has made programmatic audio ads available globally through its Oath Ad Platforms suite of marketing and advertising solutions. Oath Ad Platforms launched in September, combining the assets of BrightRoll, One by AOL, and Yahoo Gemini into a single set of solutions. The addition of programmatic audio ads enables advertisers to reach podcast and streaming […]
