Mobile advertisers are spending more money on Android

Mobile advertisers are spending more money on Android

Mobile advertisers are spending more money on Android, according to September data on mobile ad spending from a report by mobile marketing firm Fiksu DSP. Apple’s iOS remains the more competitive platform for mobile ads, but advertisers are willing to pay higher mobile ad prices across both platforms now. Fiksu’s new indexes, launched today, measure cost […]

Kiosked Co-Founder Antti Pasila Named Chief Executive Officer

Kiosked Co-Founder Antti Pasila Named Chief Executive Officer

Antti Pasila has been named Chief Executive Officer of Kiosked, the global programmatic advertising platform, in a natural evolution from his former role as Chief Strategy Officer. Pasila co-founded the company in 2010 with Micke Paqvalen, who previously served as CEO and has now been appointed Chairman of the Board. While Kiosked has served both […]

Addictive Mobility and Adobe Audience Manager Power High-Value Audience Activation Across the Mobile App Ecosystem in Canada

Addictive Mobility and Adobe Audience Manager Power High-Value Audience Activation Across the Mobile App Ecosystem in Canada

Addictive Mobility, a leading mobile ad tech solution provider and Adobe Audience Manager, the industry’s leading data management platform (DMP), have successfully completed a platform integration that will allow brands to extend high-value audience segments from cross-device channels to the mobile environment. Adobe Audience Manager, a core solution within Adobe Marketing Cloud, consolidates audience information […]

Celtra Shortlisted for the Effective Mobile Marketing People’s Choice Awards

Celtra Shortlisted for the Effective Mobile Marketing People’s Choice Awards

Celtra, a leading creative technology platform for video and display advertising, today announced that the company has been named a finalist under the Ad or Marketing Tech Platform category in the Effective Mobile Marketing People’s Choice Awards. In addition, Celtra’s Chief Revenue Officer, Jonathan Milne, has been named a finalist under the Mobile Marketer of […]

SITO expects location-based mobile ad market to grow to about $18 billion in 2019

SITO expects location-based mobile ad market to grow to about $18 billion in 2019

A small U.S. advertising company is making waves in the tiny but rapidly growing market for personalized mobile advertising. SITO Mobile Ltd uses location-based data to target ads to users of more than 250,000 mobile apps, including the Wall Street Journal, Pandora and Major League Baseball. SITO collects data including a device’s ID and location […]

Canon Teams with Mobkoi to launch Mobile-First Ad Campaign

Canon Teams with Mobkoi to launch Mobile-First Ad Campaign

Canon is launching City Surfers, an interactive mobile-first ad campaign with Mobkoi, the ultra-premium mobile marketing specialist. Using Celtra’s innovative mobile advertising formats and designed by Mobkoi’s creative studio based on J. Walter Thompson campaign assets, the campaign is the latest in Canon’s ‘Come and See’ stories, designed to engage smartphone users to interact with […]

New app industry survey: 86% of marketers will use remarketing in next year

New app industry survey: 86% of marketers will use remarketing in next year

Apsalar, the Mobile ROI platform that helps mobile-first marketers drive extraordinary growth, and Thomvest Ventures, a Silicon Valley-based venture capital firm, released the results of a global survey of enterprise mobile app marketers, focused on how these business leaders are investing their marketing dollars. The survey, conducted in July/August 2016, queried app marketers from around […]

The Economist Brings Journalism and Global Perspective To The Snapchat Discover Platform

[KGVID]http://lovelymobile.news/wp-content/uploads/2016/10/The-Economist-video.mp4[/KGVID] The Economist, a leading source of analysis on international business and world affairs, today announced that it will bring its mind-stretching journalism and global perspective to Snapchat users in the US,Canada, Britain and Australia through the Snapchat Discover platform. Each weekend The Economist will publish an edition on Snapchat Discover that examines one theme […]

Mobile Technology and Renault’s Launch of the Twizy Car by Havas, Mobext & Adsmovil

Mobile Technology and Renault’s Launch of the Twizy Car by Havas, Mobext & Adsmovil

The use of mobile technology was decisive in order to achieve the goals for this campaign. Teamed up together with the agency, Adsmovil developed an interactive rich media that allowed users through a game to know more about the 100% electric technology of the Renault Twizy in Colombia. They created a game in which people […]

McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential. Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan […]

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