Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]

Snapchat spooks its users with mobile-first horror film

Snapchat spooks its users with mobile-first horror film

Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app. The horror film, called Sickhouse, was told via video shorts released gradually over the photo messaging app in real time. The film was created by production firm Indigenous Media […]

Shazam Teams with KitKat to Make Packaging Interactive in Latest Promotion

Shazam Teams with KitKat to Make Packaging Interactive in Latest Promotion

Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]

Tinder passes a Million Premium Plus subscriptions milestone

Tinder passes a Million Premium Plus subscriptions milestone

The number of paying customers taking advantage of Tinder Plus subscriptions has passed the 1m mark for the first time as singletons stump up less than $5 a month to unlock an unlimited number of swipes to find their dream partner. This growth has seen Tinder become one of Match’s most lucrative domains as members […]

Samsung extends ‘Made for Samsung’ programme to game developers

Samsung extends ‘Made for Samsung’ programme to game developers

Global tech giant Samsung announced that its ‘Made for Samsung’ programme for promoting mobile apps will be extended to independent game developers. That means that game developers will get considerable marketing and tech support from Samsung if they bring exclusive titles to the South Korean company’s mobile platforms. Mihai Pohontu, vice president at emerging platforms at […]

Asos jumps on new Instagram video carousel ads

Asos jumps on new Instagram video carousel ads

Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. The new video format works in the same way as the familiar photo carousel ad format, inviting users to swipe sideways to see more clips. The […]

Let Dwayne Johnson Wake You Up with The Rock Clock

Let Dwayne Johnson Wake You Up with The Rock Clock

Wrestler and actor Dwayne ‘The Rock’ Johnson has launched a new app that aims to combine an alarm functionality with motivational content that helps users reach goals and provides them with daily video content direct from the star himself. The Rock Clock is a free app for both iOS and Android. Upon first being opened, […]

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