OUTFRONT Media Inc. announced a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s in-house creative boutique, OUTFRONT Studios. Between December 25, 2017 and January 12, 2018, OUTFRONT’s out-of-home displays […]
Facebook is to implement a major change on its news feed that will de-prioritise content from publishers and brands, in favour of that from users’ friends and family. In a post on his own page, Facebook CEO Mark Zuckerberg said the company had recently had feedback from its community that public content, such as posts […]
Alphabet Inc.’s Google has quietly acquired a UK startup focused on technology that turns surfaces such as phone displays into speakers. Redux developed technology that eliminates the need for small speakers in mobile phones, freeing up space for batteries or other components, the Cambridge, UK-based startup said on its now defunct website. It is unclear […]
Samsung is the latest company to team up with NextRadio to bring FM service to its new phones. The company will unlock FM chips in all its upcoming smartphones in the US and Canada. The bulk of smartphones around the world are manufactured with an FM chip, but hardware makers often do not unlock them. […]
Capgemini’s Digital Transformation Institute has released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France and […]
InMobi, one of the world’s largest independent mobile advertising platform, announced the acquisition of AerServ for $90 million in cash and stock to create the industry’s first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetisation for publishers globally and further enhance the InMobi Exchange, a premium mobile […]
Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behaviour on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of […]
Hyundai Motor has invested in Singapore-based ride-hailing firm Grab, on of Uber’s biggest ride-hailing rival in Southeast Asia, as the South Korean automaker looks to expand beyond its traditional business of producing and selling vehicles. Grab did not disclose the value of Hyundai’s investment. Hyundai joined other investors, including Didi Chuxing, SoftBank and Toyota Tsusho (Toyota’s […]
We live in an age of lung-busting endurance epics. Of early mornings and ice baths. Of failed attempts and constant hurt. What unites us is the need to be better. That we don’t want to lose. That maybe the next time we will score that goal or smash that PB. This campaign by TBWA\India is […]
Japanese electronics company Panasonic has been working with both Amazon and Google to bring their respective virtual assistants to in-car infotainment systems. The company’s vehicle division announced – at the Consumer Electronics Show (CES) – that it had upgraded its Skip Generation (SkipGen) IVI platform to Android 8.1 Oreo, giving the system access to Google […]