App ad revenue surpasses mobile web in APAC

App ad revenue surpasses mobile web in APAC

Mobile apps are driving mobile advertising in APAC, according to the Opera Mediaworks mobile marketing report 2016, and significantly more in Singapore and Thailand. According to the report, mobile ad revenue from apps was higher than mobile web in almost all APAC markets, with Singapore and Thailand over indexing on in-app investments by almost 13 […]

Star Trek Beyond lands exclusive content on Atom ticketing app

Star Trek Beyond lands exclusive content on Atom ticketing app

Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets. Exclusive content for Star Trek Beyond is being shared on the Atom app for viewers to get an inside […]

Macy’s tests an AI shopping assistant powered by Watson

Macy’s tests an AI shopping assistant powered by Watson

Macy’s is prepping an AI shopping assistant on the back of a new partnership with IBM. The new system, called Macy’s On Call, is a mobile tool that will help shoppers find their way round 10 US stores piloting the system. Customers will be able to ask select questions such as where certain brands and […]

Nissan’s Virtual Face Paint App Goes Global for the Olympics

Nissan’s Virtual Face Paint App Goes Global for the Olympics

Nissan’s Virtual Face Paint App ‘Nissan Olympics Die Hard Fan‘ has gone Global, allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the Olympics this summer. The app has 2,000 designs that fans can use to paint their face via their […]

Promotional and coupon mobile advertising campaigns are driving good returns

Promotional and coupon mobile advertising campaigns are driving good returns

4Info, the mobile advertising technology firm, has just released its brand new Mobile Advertising Benchmarks which provide marketers with guidance on what matters most for mobile adverts. Based on benchmarks across 136 mobile campaigns, the report compares benchmarks across seven categories: baby, beverage, food, general merchandise, health and beauty, over-the-counter and pet as well as […]