Treasury Wine Estates’ brand 19 Crimes recently collaborated with creative technology company Tactic and J. Walter Thompson SF to release a wine label unlike any other. Using augmented reality (AR), the San Francisco-based Tactic developed an innovative 19 Crimes app for iOS and Android devices. The easy-to-use technology brings the torrid stories of each bottle to life by animating […]
Mobile engagement specialist Datami announced it has enabled more than 25 million consumers to engage with leading brands through the use of sponsored mobile data and data rewards. Datami’s extensive consumer reach, based on a unique network of partnerships with some of the world’s largest mobile operators, represents unmatched commercial scale within the sponsored data sector. Explosive adoption […]
Japanese fashion giant Uniqlo has taken a leaf out of Snapchat’s playbook by putting its clothing in vending machines – much like Spectacles – in a bid to improve sales. The Fast Retailing-owned retailer intends to install 10 of the clothing vending machines in markets across the US over the next few months, with locations […]
Pinterest said it is making a bigger push into search by launching Pinterest Search and Lens on users’ home feeds to cater to increasing mobile and visual searches among consumers. This includes a new search bar at the top of the home feed in the Pinterest iOS app that allows users to simply type what they’re […]
Online payment service PayPal announced it is partnering with instant messaging app Skype to allow users in 22 countries to send money within a conversation via a new feature called Send Money. According to Microsoft, as of August 2, Skype users chatting with contacts in the latest version of the Skype app can swipe right, tap Send Money […]
Vungle, the leading performance marketing platform for in-app video ads, announced the upcoming release of a software developer kit (SDK) for Amazon’s popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its industry-leading user acquisition and monetization platform to Fire tablets. According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over […]
Unity Technologies, the largest global development platform for creating 2D, 3D, VR and AR games, announced it will exclusively power Zynga Inc.’s mobile game rewarded advertising. The partnership gives Zynga access to Unity’s world class advertising platform, which serves more than 25 billion ad requests per month to more than 1 billion unique users around […]
Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors across the globe for an unparalleled view of London’s iconic skyline. For a truly remarkable visit to the British landmark, visitors travel upward in high-speed lifts to The View from The Shard, the building’s premium, open-air Skydeck. Eager to integrate Virtual Reality into the attraction, The View from The Shard turned to Happy Finish to […]
Market Research Future published a half-cooked research report on “Global Programmatic Advertising Market Research Report – Forecast to 2023” – Market Analysis, Scope, Stake, Progress, Trends and Forecast to 2023. Rubicon Project, Adroll, Adobe Marketing Cloud, DoubleClick, Choozle, AdReady, DataXu, Centro, PulsePoint and Outbrain are some of the prominent players profiled in MRFR Analysis and […]
Chinese ride-hailing company DiDi Chuxing is investing an undisclosed amount in Estonian online taxi firm Taxify to help it expand in Europe and Africa, where it has gained share in some cities against US player Uber. DiDi Chuxing will invest in and collaborate with Taxify to support the latter’s further expansion across its regional markets, […]