Last Fall, Spotify launched Spotify Ad Studio, the first-ever audio self-serve advertising platform, in the US. The platform now embarks on a world tour as the public beta expands to Canada and the UK. Spotify Ad Studio makes it easy for marketers of all sizes to create audio ads on Spotify in minutes, letting them […]
Only around half of the UK’s leading retailers have invested in mobile app technology, despite 80 per cent of shoppers using a retailer’s mobile app and conversion rates being as much as three times higher than mobile sites alone. According to an analysis of 240 of the UK’s leading retailers by eCommerce and digital agency […]
The British government has announced the winners of a £25 million competition to test 5G technologies across the UK. The fund will be split six ways, with amounts of between £2 million and £5 million spread across projects exploring the benefits of 5G for rural communities, tourism, health care, agriculture, manufacturing and self-driving cars. The […]
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. That’s according to a new consumer behavior report from Episerver, the company transforming digital experiences, which surveyed 1,000 […]
Hot on the heels of XXIII Olympic Winter Games, worldwide paralympians are now making their way to PyeongChang, South Korea for XII Paralympic Winter Games. Among them is Welsh Alpine skier, Menna Fitzgerald, flying down ski slopes at speeds of upto 100mph, with 3% visibility, a feat most people with full eyesight are not capable of. To showcase […]
There is significant interest in IoT, with 91 percent declaring interest in the connected home, but tech companies may be focusing on the wrong types of devices as they look to bring smart technology into the home, according to a new survey. New research, from payments technology company Judopay, shows that just 17 per cent […]
British Airways is expanding its biometric boarding gate tests in the US. Last November, it began testing self-service boarding gates in Los Angeles Airport that don’t require customers to produce either their boarding pass or their passport. Instead, passengers only need to look into a camera, wait for their biometric data to be checked against […]
UK mothers spend two hours and 12 minutes on social media each day, as well as having seven social media accounts, on average, according to a report from GlobalWebIndex ahead of Mother’s Day. The research, which included 1,569 UK mothers aged between 16 and 64, found that 89 per cent of them are on Facebook, […]
Google is rolling out a new update to its Google Home devices in the UK to enable free calls to landlines and mobiles. Voice calling was originally enabled in the US back in August, and it’s now making its way over the pond to Google Home and Google Home Mini devices in the UK. Brits […]
Shoppers at UK supermarket the Co-op will soon be able to bypass the checkout and instead pay for their groceries with their own mobile phones. The Co-op has teamed up with Mastercard to trial a new app at the retailer’s support centre in Manchester ahead of a wider rollout this summer. Customers will be able […]