Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) football season, Etihad Airways – the club’s official shirt and stadium sponsor – took the opportunity to create a unique fan experience and drive engagement using the power of augmented reality (AR). Etihad Airways worked with Snapchat and its regional Lens Studio Partner, Tactical, to conceptualize and […]

Smartphone overtakes the laptop as the top device when shopping, says new research

Smartphone overtakes the laptop as the top device when shopping, says new research

Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]

Avon + MAD//Fest launch £20k search for ‘tech solutions in low tech environments’

Avon + MAD//Fest launch £20k search for ‘tech solutions in low tech environments’

They’re responsible for one of the most iconic slogans in advertising history and are the second largest direct selling enterprise in the world, now beauty brand Avon has launched a £20k search for ‘tech solutions in low tech environments’ at MAD//Fest London on 13-14 November at The Old Truman Brewery. The brand challenge will focus on how […]

Gismart’s newly published game Cool Goal! becomes a global hit

Gismart’s newly published game Cool Goal! becomes a global hit

Earlier in 2019, mobile entertainment company Gismart announced opening a new division dedicated to casual and hyper casual game development and publishing. Today Gismart Games division has eight teams with a total headcount of over 70 people. Each team is working on a few game titles simultaneously. Gismart’s Cool Goal! – developed by the team […]

British Museum and Samsung offer 35,000 school pupils the chance to virtually visit the Museum

British Museum and Samsung offer 35,000 school pupils the chance to virtually visit the Museum

The British Museum and Samsung reopen the award-winning Samsung Digital Discovery Centre (SDDC) after a significant upgrade, and announce an ambitious new digital learning programme that brings together the world of museums with the world of technology. The new SDDC sees a major expansion of the Virtual Visits programme, where schools that are unable to […]

LAB launches new method to aid in the detection of potentially vulnerable people online

LAB launches new method to aid in the detection of potentially vulnerable people online

Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product.  LAB developed the […]