Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]
More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]
Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]
Doro, which specialises in telephony solutions for an ageing population, has released research showing that half of British seniors are excited by new technologies and trust them to help in their everyday life. Despite this interest in technology, however, only 12 per cent of those surveyed have adopted tech-enabled personal aids such as safety alarms, […]
A pop-up shop that accepts only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week. Both initiatives are the brainchild of the Reality Gaming Group, which has joined forces with Soho Radio and Jägermeister to give London’s consumers the opportunity to find out how to buy and use […]
Marketing automation platform Punchh and TGI Fridays UK revealed results driven by the casual dining chain’s new mobile app, expanded customer loyalty and relationship programs. In just four weeks, TGI Fridays realised significant uplift over multiple key performance indicators, including: Loyalty Visits: Up 61 percent Signups: Up 30 percent Unique guests: Up 51 percent Loyalty Revenue: Up 66 percent […]
Island Records has partnered with locations-based experiences platform Landmrk to mark the release of Sweetener, the new album by Ariana Grande, with an innovative mixed reality campaign. The record label is expecting thousands of fans to travel to hotspots across the UK to unlock VIP prizes. Fans can discover the various hotspots via a dedicated website, and upon arriving […]
Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research. The data, from eMarketer’s latest forecast on social network usage, indicates that the number of Snapchat users in the UK will reach 16.2 million this year, of which 5.0 million (or nearly 31%) […]
The UK is the largest market for digital ad spending in Europe, with more than double the amount of spending in digital channels than Germany, the next biggest market. And increasingly, digital ad spending is moving to mobile. eMarketer forecast that overall digital ad spending for 2018 will account for 63.6% of total media ad […]