Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’.
The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies.
The brand is trialling the service this Friday, 7 September 2018, offering people in Russell Square, London, a chance to order and enjoy its ice creams without having to leave their spot in the September sunshine.
Through a chatbot conversation platform in Facebook Messenger to place the order, web-based geolocation APIs then pinpoints the exact location through the mobile browser, with swift real-time syncing of data through web sockets to provide a seamless mobile eCommerce solution.
The technology also enables Häagen-Dazs to know the exact delivery location, even if the consumer is not standing still, and the consumer can see how far away their ice cream is – all in real-time.
Samuel Horner, Senior Brand Manager at Häagen-Dazs UK, says “’Häagen-Dazs NOW’ is a first for the ice-cream category, tapping into the growing trend for geo-targeted services. We’re testing it to inform future consumer engagement plans, each of which aim to make every day extraordinary for our consumers. Who wouldn’t want a delicious Häagen-Dazs ice cream delivered to their exact spot at a summer event?
David Atkinson, Managing Partner at Space, adds: “The future potential of geo-targeting is very exciting. General Mills is an innovative business and it’s a pleasure to be given the opportunity to create ground-breaking initiatives together. This activity provides evidence of our collective consumer-centricity and a desire to provide utility and advantage to our consumers.”
Say hello to Häagen-Dazs Now. Our new extraordinary geo-targeted on-demand delivery service. Your Häagen-Dazs where you want it. When you want it. Coming soon. Excited? #everydaymadeextraordinary #haagendazsnow pic.twitter.com/t25qQB3RaV
— Häagen-Dazs UK (@haagendazsuk) 14 July 2018