‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]

Facebook Integrates Instant Articles With Messenger

Facebook Integrates Instant Articles With Messenger

Facebook has merged two of its most treasured efforts: Instant Articles and Messenger. Soon, Messenger users will begin to see a lightning bolt on the top right corner of select links shared in the popular app. These indicate that the link is an Instant Article. “Currently, links shared via Messenger load in a mobile browser, […]

Magnum answers call for ice cream with free Uber delivery

Magnum answers call for ice cream with free Uber delivery

Unilever’s Magnum is giving double meaning to the word “mobility” by partnering with Uber for a mobile campaign that delivers free ice cream to users’ doorsteps simply by having them swipe right in the application. Today, users who open the Uber app and swipe right will be able to pin their address and receive ice […]

Uber launches first major campaign as it looks to widen appeal

Uber launches first major campaign as it looks to widen appeal

Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The  company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]

Uber Enters Driverless Car Race

Uber Enters Driverless Car Race

Car-hailing app Uber has begun testing a self-driving vehicle in a move that threatens to further disrupt the taxi industry. Following the likes of Google and Baidu, the company is developing autonomous technology for vehicles that could usher in the end of the traditional taxi cab with a licensed driver behind the wheel. A hybrid-powered […]