‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive.

Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card with their bill, and upon licking the strip, will turn the little square either green or yellow.

If the result is yellow, the user can drive home. If it’s green, it’s time to call an Uber.

Source: Design Taxi

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