Simulmedia Partners with LiveRamp to Enable First-Party Data Activation on US TV

Simulmedia Partners with LiveRamp to Enable First-Party Data Activation on US TV

Simulmedia and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a strategic partnership enabling marketers to activate their first-party or CRM data on national TV in the US. TV advertisers who activate with first-party data can make their media dollars go further and gain valuable insights to improve all their advertising. […]

SpotX inks programmatic deal with Vietnam’s biggest broadcaster BHD

SpotX inks programmatic deal with Vietnam’s biggest broadcaster BHD

Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the globe. As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in […]

Snapchat Introduces Ad Buying through Nielsen

Snapchat Introduces Ad Buying through Nielsen

Snap Inc has introduced ad buying through Nielsen, in its latest effort to become social’s answer to TV advertising. This will make Snapchat ads available for planning and buying through Nielsen’s digital ad ratings platform, which offers guaranteed age-group and gender demographic groups. It will be offered as an optional way to buy Snapchat ads, […]

Huffington Post’s chatbot tells Netflix viewers what to watch next

Huffington Post’s chatbot tells Netflix viewers what to watch next

The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger. The pervasiveness of chatbots has led many publishers to jump to Facebook Messenger and other messaging applications with their own AI solutions to create a stronger bond with consumers […]

Euro 2016: 88% of viewers are second-screeners

Euro 2016: 88% of viewers are second-screeners

With Euro 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time. The vast majority of Euros viewers say that they use additional devices to get online while they are watching TV. Mobiles are particularly key within this, being used by […]

Wochit CEO: Euro 2016 Last International Football Tournament Exclusively on TV

Wochit CEO: Euro 2016 Last International Football Tournament Exclusively on TV

With the Euro 2016 currently on in way in France, Wochit co-founder & CEO Dror Ginzberg argues that this might be the last major international football tournament to be aired exclusively on television. “UEFA auctioned the television rights to Euro 2016 for a record total of £782m across 230 territories a number of years ago before the fragment of sports […]

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