Universal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch. The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology. Managing Director of UM and […]
A week after renewing its partnership with Eros International, Reliance Jio, the Mukesh Ambani-led telecom operator has now joined hands with ALTBalaji, the over-the-top (OTT) content provider, to offer the latter’s content on Jio Cinema and Jio TV – a move aimed at countering Bharti Airtel, which has been making efforts to bolster its content play […]
Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has extended its platform to support Digital Media Streaming platforms, including Apple TV, Roku, Android TV, and Amazon Fire TV. Pay TV is in decline. Every quarter, 1.5 million US consumers abandon traditional paid TV bundles in favour of streaming media direct from […]
Drawbridge, a leading people-based identity management company, announced that it is enhancing addressability and measurement on TV by deepening its cross-device data integration with The Trade Desk, a global technology platform for buyers of advertising. Brand and agency clients using The Trade Desk Platform can use Drawbridge’s Connected Consumer Graph to extend their first-party mobile […]
Traditional TV and mobile screen viewing are set to reach parity by 2020, with 50 per cent of all TV and video viewing taking place on either smartphone, tablet, or laptop. According to Swedish networking and telecoms company Ericsson, the amount of video consumed on mobile devices would have increased 85 per cent since 2010. […]
AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]
Telstra is ramping up the pressure on rivals nipping at its heels by offering mobile customers a number of packages to streaming service Foxtel Now free for 12 months. While Telstra is the leader in the $8 billion mobile market, rivals such as Optus and Vodafone have been drastically improving their coverage as well as […]
Facebook is mounting its first direct challenge to YouTube and established TV networks with the launch of its own dedicated video channel designed to bring a degree of professionalism to a segment that has thus far been dominated by home videos, amateur content and short clips of material available elsewhere. As such the social network’s 2 billion monthly users will […]
Apple is pursuing a topic close to its heart for its first ever TV series by inviting viewers to see what it takes to build an app from the comfort of their own sofa by following a clutch of wannabe developers over the course of 10 episodes. The curtain will rise on the first of these later today […]
TV replaces AOL’s current programmatic TV offering in Australia and includes a range of new audience segments, features and insights for advertisers, giving them the opportunity to buy premium, brand safe, broadcast television in an automated fashion. Built on proprietary technology, ONE by AOL: TV is a self-service programmatic TV platform that allows advertisers to trade […]