Kia boosted sale conversion rates after releasing a chatbot on Facebook Messenger to help car buyers find answers to their questions, according to Digiday. The South Korean carmaker, which is partly owned by Hyundai Motors, in November launched its Kian chatbot as a direct source of information about its vehicles. Kia received 3x more conversions […]
Striving to please on-the-go customers and coffee junkies, Dunkin’ Donuts is unveiling a next-generation unit in Southern California that features a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices. “We’re making sure we stay relevant and ahead of consumer demand” for convenience, franchisee Parag Patel said during a tour […]
Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]
Half of all workers in the US will work remotely by 2020 as cities become more congested and workers demand more flexible working conditions. To drive this remote working future, 5G mobile internet will be needed, observes GlobalData, a leading data and analytics company. As GlobalData Technology Analyst Glen Hunt comments, “5G commercialization is one […]
Truth, The Marketing Group’s (TMG) blockchain-enabled media agency, has announced the first successful launch of an advertising campaign using blockchain smart contract technology. The campaign, which ran across a national publisher for ten days until 19 March 2018, saw media agency Truth fully disclose all fees involved to the client. Blockchain as a technology has […]
Our poor eyeballs are being fried by our screen addiction. Apparently 63% if people in the EU are afflicted by digital eyestrain – it turns out that staring a pixels all day long is hard work. That’s why McDonald’s and their agency Isobar Poland decided to use their online ads to help consumers give […]
IKEA has updated its IKEA Place AR app, including a release for Android ARcore-compatible devices. The app uses Augmented Reality to enable shoppers to see how a piece of IKEA furniture would look in their home. It lets users experience and “place” 3-D representations of more than 3,200 IKEA products, from sofas and lighting to […]
VR and online shopping are often portrayed as enemies of brick-and-mortar retail, but shopping mall anchor Macy’s plans to embrace both technologies in a bid to improve its sales, reports FurnitureToday. Speaking at the ShopTalk retail conference in Las Vegas, Macy’s CEO Jeff Gennette announced that he will bring VR furniture-selling tools to 50 stores […]
The happiest hour is when friends can share great drinks over great conversation, and what better location to gather than in the comfort of your own home? With Diageo’s new ‘Happy Hour’ skill, available for users 21 and over on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential. For the at-home bartender there’s always […]
The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognised in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In […]