Ford to launch self-driving car network “at scale” by 2021

Ford to launch self-driving car network “at scale” by 2021

Ford has its sights set on operating its own self-driving car network “at scale” by 2021, opting to run its own service as opposed to selling its technology to a transportation platform. The automaker is already testing a service with Domino’s and Postmates in Miami, which sees consumers offered a discount if they are happy […]

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]

UK Power Networks launches new app created by Tangent

UK Power Networks launches new app created by Tangent

Distribution network operator for electricity UK Power Networks has launched a new digital mobile responsive web application designed by Tangent. The new app is aimed at providing accurate and up-to-date information for customers, removing the need to contact a call centre if there is a power failure. The service will provide real time information for […]

Cheil WW India launches Good Vibes app to spread positivity in the lives of the deafblind

Cheil WW India launches Good Vibes app to spread positivity in the lives of the deafblind

 Embracing the core value of technology and creativity, Cheil WW India has launched the Good Vibes app, the first-ever mobile app that enables two-way communication for the deafblind. There are an estimated 6,00,000 deafblind people around the world, while many more remain unknown. Since 95% of what we learn is through our eyes and […]

TV is an untapped media channel for mobile brands, according to TSW

TV is an untapped media channel for mobile brands, according to TSW

The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]

AI crucial to the future of marketing, according to Relay42

AI crucial to the future of marketing, according to Relay42

Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]

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