Amazon is reportedly getting serious about mobile payments to challenge the likes of Apple and Samsung by bringing its digital wallet to brick-and-mortar merchants – before the competition gets a stranglehold on the market. The eCommerce giant is starting by bringing Amazon Pay to gas stations, restaurants, and other merchants that wouldn’t necessarily consider Amazon […]
When buying a new car the sound system isn’t always top of mind. To change that Swedish creative agency Stendahls, set up a test drive out of the ordinary, and took 4,500 drivers on a sound adventure through one of the world’s most vibrant cities – Madrid. The co-branded test-drive activity by Volvo Cars and […]
LG was one of the hardware partners on board when Google announced its new smart displays platform back at CES in January, and now the first product is finally here. The display, variously and confusingly referred to in the press release as the “LG AI Smart Display,” the “LG XBOOM WK9 Smart Display,” and the […]
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]
PerceptIn, a world-class full-stack visual intelligence company focused on robotics, announced that it will make its DragonFly Intelligent Advertising Vehicle available to select companies in the U.S. in the first quarter of 2019. The DragonFly Intelligent Advertising Vehicle offers early adopter advertisers and Fast-Moving Consumer Goods (FMCG) companies a digital out-of-home (DOOH) advertising experience […]
Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]
Instagram has unveiled three updates to its shopping tools aimed at making it easier than ever for brands to direct users to their products and encourage transactions. The update comes just as many retailers are ramping up their marketing activities ready for the holiday season. Instagram users will now be able to save shoppable posts […]
Just in time for the holiday season, Snapchat’s Discover section in the app will have a new channel: “Shop and Cop.” The channel, which started November 17, includes a native eCommerce experience powered by Shopify, allowing consumers to shop without leaving the app or being directed to a microsite. To kick it off, Gymshark, a […]
Microsoft has released a new app that aims to demonstrate how its Windows Machine Learning APIs can be used to build apps and “make machine learning fun and approachable.” Emoji8 is a Universal Windows Platform (UWP) app that uses machine learning to determine how well you can imitate emojis. As you make your best efforts […]
Research released by Oath, in association with IAB Europe, has revealed that European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Over 60% said these formats are paramount to the success of their business. The study entitled ‘Understanding Programmatic Challenges […]