Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising and cross promotion […]

Limitless teams with PwC to deploy gig-based customer service which protects freelancers

Limitless teams with PwC to deploy gig-based customer service which protects freelancers

Limitless, the UK-based inventor of a SaaS platform providing AI and crowd sourced customer service solutions, announced that it has entered into a partnership with professional services firm PwC. The partnership is one of the first of its kind and will be a game-changer as it will embrace good-gig practices which are sensitive to regional […]

Tencent to launch wearable video-recording sunglasses

Tencent to launch wearable video-recording sunglasses

Tencent is set to launch wearable video-recording sunglasses, called Weishi smartglasses, as the company seeks to compete in China’s booming short video market. The glasses feature camera lens in the frames which enable the wearer to film video. The glasses will go on sale on 11 November, coinciding with Tencent’s rival Alibaba’s annual 11.11 shopping […]

YOC launches Sticky Scroller mobile ad

YOC launches Sticky Scroller mobile ad

Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]

7-Eleven is testing new ‘scan-and-go’ technology in the US

7-Eleven is testing new ‘scan-and-go’ technology in the US

7-Eleven is making more moves to go cashierless — or at least give customers the option to. Starting November 14, stores in Dallas will have scan-and-go technology built in the company’s mobile app, so customers can scan and pay for items on their phones. “Scan & Pay” is meant to build customer loyalty in the […]

GroupM State of Video report considers key video trends affecting advertisers

GroupM State of Video report considers key video trends affecting advertisers

GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]

Cyber Communications Inc. teams with CHEQ to offer autonomous brand safety for its Advertisers and Publishers

Cyber Communications Inc. teams with CHEQ to offer autonomous brand safety for its Advertisers and Publishers

Cyber Communications Inc., announced cybersecurity company CHEQ as their official partner, offering advertisers and publishers its AI-driven autonomous brand safety solution. Through the partnership with CHEQ, CCI will enable its clients to preemptively tackle brand-safety, ad-fraud and viewability in real-time. CHEQ’s autonomous solution takes brand safety to the next level by enabling advertisers to proactively prevent negative […]

Adtrak helps Powerday to find its voice

Adtrak helps Powerday to find its voice

Waste Management specialists, Powerday, has become one of the first to incorporate voice search on its website thanks to the cutting-edge work of digital marketing agency Adtrak. London-based operation worked closely with Adtrak – one of the largest digital agencies in the UK and an expert in providing digital marketing solutions– to modernise and enhance […]

Royole unveils Flexpai foldable, three-screen smartphone

Royole unveils Flexpai foldable, three-screen smartphone

Royole, a little-known US handset maker, has unveiled the world’s “first commercial foldable smartphone” at an event in Beijing. The FlexPai features a fully flexible 7.8-inch fully flexible display that can be arranged as two split screens, plus a third ‘edge screen’ or one larger one. It can be used folded or unfolded, which the […]

UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020

UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020

UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]

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