Sony Pictures has launched an interactive 360-degree ad campaign for its new film Escape Room, in collaboration with a VR/AR ad platform OmniVirt, and creative agencies, Pretty Big Monster and Stradella Road. The film, which opened on January 4, broke through with thriller audiences across the country its opening weekend taking the number 2 spot at the […]
Chinese travellers use of mobile payments abroad has overtaken cash for the first time with 32% of transactions paid for digitally, according to new research. A joint report by Nielsen and Alipay, the Alibaba affiliated financial services company, found Chinese tourists were spending more money when travelling with more tourists using mobile payment while overseas. […]
Marfeel, an ad tech platform that revolutionises the way publishers create, optimise, and monetise mobile websites, is now working with AppNexus and Rubicon Project to advance the evolving technology of server-to-server header bidding. This new collaboration denotes Marfeel as a leading developer of innovative ways to increase the performance and effectiveness of programmatic advertising. Advanced […]
With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there’s nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to […]
ADvendio, a Salesforce-based advertising management solution for publishers and media owners, announces that Aller Media has deployed its application to consolidate their advertising operations. The solution will manage the advertising lifecycle from quotation to billing. By automating workflows, Aller Media looks to improve the collaboration between sales, operations and accounting teams. With a strategic driver […]
Storytelling studio Nucco Brain has collaborated with German indie rock outfit COLORWAVE to create a fully playable interactive music video for their new single ‘So Called’, set in a surreal post-apocalyptic world. ‘So Called’ is a manifestation of Nucco Brain’s passion for pushing the boundaries of innovation and technology; created not for branding or marketing […]
According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]
Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]
GeoEdge brings mobile security and quality up to speed. Using the same proprietary, patent-pending technology that powers GeoEdge’s widely adopted solutions for the broader web, it detects security issues, inappropriate and offensive ad creative, and user experience issues at the pre-impression level delivered by any of the major mediator SDKs. The tool blocks the bad ad […]
Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at […]