Part of becoming the #1 choice for TV, both in and out of the home, means also building the most innovative ad experiences for consumers and brands. Just as consumers’ viewing habits have evolved, their expectations for advertising have also changed. Viewers no longer accept an irrelevant, intrusive ad experience and appreciate when brands tell […]
What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel […]
Domino’s Pizza, one of the largest pizza company in the world based on global retail sales, knows for a fact that people love pizza. They love pizza from Domino’s and pizza they make at home, pizza from competitors and pizza on bagels. Even frozen pizza. And now, Domino’s is here to celebrate all that pizza […]
PeerLogix, the go-to audience discovery platform for the OTT/streaming TV landscape, announced a partnership with SoMo Audience, one of the largest mobile ad exchanges. The partnership will allow SoMo’s mobile media buyers to target audiences through private marketplaces based on PeerLogix’s OTT engagement data, sourced from of over 170 million viewing households and sortable by title, […]
It would be a stretch to call augmented reality (AR) an emerging technology. It’s been around for years and is used prolifically by a predominately teen audience, often on Snapchat. But it’s not mainstream yet – widespread AR adoption has yet to become a reality. 2019 could be the year this happens. The portents are […]
Bloomberg Media Group is launching TRIGR TV, an innovative ad solution that brings the flexibility and real-time adaptation of digital advertising to linear broadcast television. Powering TRIGR TV is a new patent-pending technology called Bloomberg Interlink, an overdue breakthrough in television advertising. Bloomberg Interlink serves as a “bridge” that connects a traditional broadcast television system […]
Mention Me, the leading referral marketing platform has announced a partnership with Taggstar, the leader in social proof messaging for eCommerce. The agreement brings together the benefits of social proof messaging and advocacy marketing. Online brands using Mention Me, will be able to display product buying and viewing trends, and reviews, to increase their conversions […]
Leader in Data-Tech services, SBDS, announced Rupert Harrow, former advertising sales director at the Economist, has joined its London office as Vice President of Sales. Harrow will play a central role in the company’s ambitious growth plans, liaising closely with the rest of the sales team to strengthen direct brand client relationships, focusing primarily on the […]
Grisaille, the two-part mixed reality (MR) painting experience created by experimental artist Teek Mach, will be performed during the 2019 Sundance Film Festival. The piece is included among the New Frontier section, Sundance Film Festival’s curated collection of media works from creators pushing artistic innovation across new mediums that include VR, AR, MR and AI. […]
OpenX announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever major exchange to move all on-premises workloads fully into the cloud and become truly serverless. Work on integrating the five year technology collaboration […]