Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with a direct relationship with 1,200+ Latin American, Spain and US Hispanic publishers, announces the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their preferred DSPs at scale. The platform allows […]
Mobiquity Technologies, announced AdCop, the advertising industry’s first transparent ad fraud reporting system to be made available free to brands and marketers as a beta testing program independent from Advangelists. Originally designed as a proprietary Advangelists platform feature, AdCop monitors for programmatic fraud post bid impression. If AdCop suspects fraud, the Advangelists platform renders a blank […]
Amazon has begun trialling a small autonomous delivery robot on the streets of Washington State. Six Amazon Scout fully-electric small trucks have begun delivering goods to people within Snohomish County, Washington. The delivery robots, developed at Amazon’s Seattle research and development lab, travel along the streets at ‘walking pace’ and only deliver packages to the […]
Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the award-winning cyber security and AI startup Unbotify. The Tel Aviv-based technology startup has developed an exceptional solution that analyses human behaviour patterns within websites’ and mobile apps’ user-flows, to differentiate between bots and actual humans […]
The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Woodhouse has implemented personalisation technology from Nosto which uses advanced […]
Leading omnichannel conversation platform Smooch announced the release of its second annual report on conversational business, State of Messaging 2019. For the report, Smooch spoke with over 30 distinguished experts at the forefront of the conversational revolution — from channel gatekeepers and software vendors, to industry analysts, brand stewards and startup innovators. Companies involved include Google, […]
Channel 4 has launched Dynamic TV, an ad innovation which enables potentially thousands of variations of data-driven creative to be served across large screen devices such as smart TVs, as well as on mobile and desktop VoD (Video on Demand) platforms. The solution has been was developed with Channel 4’s video technology partner, Innovid. In a […]
Kumulos, a leading mobile app performance management platform, has further strengthened its dominance of the fast growing Mobile APM market by adding multi-location API endpoint monitoring to its crash reporting feature. This provides customers with the world’s most advanced mobile app management platform. It’s the only fully integrated platform that lets you manage the technical and commercial performance of mobile […]
Sony Pictures has launched an interactive 360-degree ad campaign for its new film Escape Room, in collaboration with a VR/AR ad platform OmniVirt, and creative agencies, Pretty Big Monster and Stradella Road. The film, which opened on January 4, broke through with thriller audiences across the country its opening weekend taking the number 2 spot at the […]
Chinese travellers use of mobile payments abroad has overtaken cash for the first time with 32% of transactions paid for digitally, according to new research. A joint report by Nielsen and Alipay, the Alibaba affiliated financial services company, found Chinese tourists were spending more money when travelling with more tourists using mobile payment while overseas. […]