A record 24 terabytes of data was transferred within the stadium during Super Bowl LIII – an increase of 47 percent from 2018’s NFL championship game and 7x more than Super Bowl XLVIII (in 2014), when Extreme began tracking the data for the NFL’s biggest game. The record-breaking increase in fan engagement was analysed by Extreme […]
On February 8, in partnership with Spark Foundry UK and The Department of Culture and Tourism – Abu Dhabi, Verizon Media announces a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi. Created by RYOT Studio, the branching narrative within the video places […]
The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. That according to a new study by award-winning market research solution firm, Reportlinker. Major factors driving the market include increasing use of mobile device applications […]
Huawei has used the power of AI and human expertise to compose the final two movements of Schubert’s famous Symphony No. 8. commonly known as the ‘Unfinished Symphony’. Symphony No. 8 has remained incomplete for 197 years and despite numerous attempts it remains one of the most intriguing pieces of unfinished symphonic music of all […]
PubMatic and Goodway Group announced that they have signed an agreement to place the management of the supply ad tech fee in the buyer’s control. This partnership between PubMatic and Goodway Group is the first to introduce a 100 percent transparent, agency-controlled fee model that empowers buyers to improve the efficiency of their programmatic supply path and drive […]
Mobile data and identity platform Zeotap has launched Connect, an identity solution which deterministically matches brands’ offline CRM data to mobile identifiers, helping brands to bridge the gap between offline and online data. The company is already working with three of the top 10 global advertisers across several key verticals such as Fast Moving Consumer Goods (FMCG) […]
The holiday season in 2018 saw shoppers browse and spend 121 per cent more on mobile than the average mobile shopper prior to the holidays, according to a report from mobile commerce partnership platform Button. Button tracked mobile shopping within the Button Marketplace, which includes partnerships with companies like Amazon, Walmart, Uber, Hotels.com, eBay, and Boxed. The […]
Following a launch at the Sundance Film Festival, TIME and Felix & Paul Studios have made an exciting announcement. After sending VR cameras up to the International Space Station in December 2018, they are ready to start shooting a year-long VR project, ‘The ISS Experience’, that will provide people on earth a never-before-seen perspective of […]
There is an epidemic brewing in today’s connected world. Children’s open, unchecked use of the Internet is leading to a shift in young people’s social interactions, often to the detriment of their mental health. Much like global warming, the world may not see the scale of the problem until it is too late. Allowing open […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The findings of this […]