Mobile sites in the Asia Pacific (APAC) meet industry best practices in only two out of five mobile consumer touch points in product pages and mobile design. Other touch points like findability, which is how fast consumers can find products on a site, registration, and conversation, and speed of webpage loading ranked lower. This is […]
The innovation delivers an in-store experience to online customers, averaging an impressive 4.7 out of 5.0 in customer satisfaction Go Instore, a leading provider of immersive omnichannel retail experiences for personalised eCommerce, announced the success HP inc have had in providing human-led digital user experiences for their retail partners’ online customers. Go Instore is providing HP’s […]
Skoda is working on a new project that will enable couriers to deliver parcels to your car boot. It will enable consumers to provide their vehicle’s location and number plate, instead of an address, when ordering goods. The technology required for remote access to the car is currently being tested in the pilot scheme. Jarmila […]
Online fashion retailers are facing a dilemma. For the first time, more money is being spent through mobile devices like smartphones and tablets than laptops and desktops – 46% against 44%, according to a study by Nosto. Meanwhile, smartphones were predicted to deliver 68% of all ecommerce traffic this winter, up 19% on last year, […]
Sharethrough has announced the launch of an Enhanced Ads product line to help advertisers improve the performance of their display and video campaigns with their existing creative assets and media buying strategies. Using proprietary templating technology, Sharethrough transforms display and video assets into higher-performing native ads, delivered on top content sites across the Sharethrough Exchange (STX). […]
AdsDax, a revolutionary, blockchain-enabled, end-to-end rich-media advertising platform has partnered with Isobar India, the digital agency from Dentsu Aegis Network, to test digital ledger technologies and measure the impact of running ad campaigns at scale on a public ledger from a technical and business perspective. The first campaign, delivered over four weeks in January and […]
2019 so far has seen the struggles of the UK high street continue, with little sign of the crisis abating any time soon. According to research by retail technology expert Conversity, part of addressing these difficulties lies in retailers getting better at how they measure the success of customer interactions across all channels and touch points, […]
More than 70 per cent of shoppers are willing to try cross-channel shopping methods, according to the results of a study carried out by Periscope By McKinsey. The company polled 2,624 consumers online in the UK (504 consumers), US (1101), France (503) and Germany (516) to shed a light on attitudes towards multichannel, augmented (AR) […]
Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you’re in the US. Facebook-owned Instagram said on March 19 it’s testing a feature called checkout that will allow users to buy a product without leaving the photo-sharing app. That means Instagram users don’t have to […]
NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky’s addressable advertising suite AdSmart. The combined global offering, still named AdSmart, marks the first joint advertising initiative since Comcast bought Sky in September 2018. Comcast has owned NBCU since 2011. Linda Yaccarino, chairman of advertising and partnership at NBCU, said: “The world is getting smaller, […]