Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five. Aimed at educating and introducing new audiences to wine, as well as foster a […]
UK based accounting software giant Sage is holding it’s annual Summit in Chicago where they announced the release of a new messaging bot ‘Pegg’. Sage CEO Stephen Kelly and Sage Global Director for Mobile Product Management, Kriti Sharma demoed Sage’s unprecedented foray into integrated chat tools. “Pegg hides the complexities of accounting and lets entrepreneurs […]
Department store and retail brand Selfridges is strengthening its multi-channel offering with the launch of a social media-friendly shoppable app that aims to redefine the conventional mobile shopping journey. In an era where technology is becoming progressively more integrated with luxury retail, Selfridges is hoping to future-proof its retail channels with a new app, part […]
Fiksu, a mobile marketing technology company, and Noosphere, an international asset management firm, announced Monday that they’ve founded four new mobile marketing companies to “inherit the legacy of innovation and success from Fiksu.” According to a provided news release, the new companies will work closely together, but are independent businesses with their own leadership teams, […]
Google is bringing its Accelerated Mobile Pages (AMP) technology to ads, as the web giant looks to boost its mobile revenue. In October 2015, the firm launched its AMP project to help deliver speedier mobile content for select publishers. Now, the company has introduced a version of AMP tailored specifically for advertising content, called A4A (Amp for ads) […]
Starting in the summer of 2016, the Serpentine Galleries in Kensington Gardens, Hyde Park, have launched a free mobile guide app which will offer visitors extra content, interviews and curated tours. The Mobile Tours will engage visitors through the Serpentine Gallery and the Serpentine Sackler Gallery and Pavilion with a fresh, digital take on art. Free […]
The rise of the bot has been one of the dominant tech trends of 2016, but apart from ordering you flowers or an Uber, the automated systems could also deliver a history lesson. News Corp Australia has launched a chatbot on Facebook Messenger that allows users to interact with Tasmanian soldier Archie Barwick, who fought […]
Macy’s is prepping an AI shopping assistant on the back of a new partnership with IBM. The new system, called Macy’s On Call, is a mobile tool that will help shoppers find their way round 10 US stores piloting the system. Customers will be able to ask select questions such as where certain brands and […]
Nissan’s Virtual Face Paint App ‘Nissan Olympics Die Hard Fan‘ has gone Global, allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the Olympics this summer. The app has 2,000 designs that fans can use to paint their face via their […]
4Info, the mobile advertising technology firm, has just released its brand new Mobile Advertising Benchmarks which provide marketers with guidance on what matters most for mobile adverts. Based on benchmarks across 136 mobile campaigns, the report compares benchmarks across seven categories: baby, beverage, food, general merchandise, health and beauty, over-the-counter and pet as well as […]