American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign. The #WeAllCan campaign, by TBWA in Hong Kong, is primarily an influencer campaign that used the new technology to film first person point of view shots to give a more authentic look […]
Now days with video games and gadgets demanding screen time, the art of the children’s book has been lost in the mobile era, specifically around the holiday season. With this in mind, and just in time for this holiday season, AKQA launched its 2016 holiday card The Snow Fox – a children’s story that comes to […]
Gameloft Advertising Solutions announced that it has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers, to offer trusted third party measurement and the ability to transact on viewable impressions delivered through the Gameloft mobile advertising network. Used by the world’s top publishers and advertisers, […]
A recent Mobile Marketing Association report, titled “How Marketers Are Using Location Data – And the Road Ahead” found that the majority of marketers see location data as a key component of mobile advertising. Forty-six percent of marketers and 47 percent of agencies believe location data is critical, and an additional 50 percent of marketers and 43 […]
Retail performance mobile marketing expert Fidzup recently announced it raised $3.7 million in a new funding round with venture capitalists Cap Horn, Turenne Capital and existing investors. The Paris-based company brings mobile programmatic advertising to physical stores. “All of the big players in the app-tech industry have built their platforms to optimize and measure how […]
Marketron, the leading provider of business software solutions and services for the media industry, announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot traffic attribution offering, VisitQ Real-Time, for advertising campaigns Marketron is running for its media partners. “With over 90% of retail transactions occurring offline in the physical […]
The chat war for business customers just got hotter as Facebook announced that it has launched a platform for Facebook Workplace, a product with many of the same features as Facebook but for internal company communication. Businesses will now be able to pull into Facebook Workplace software-as-a-service (SaaS) solutions, customer relationship management (CRM) software, and […]
Kodak has opened a pop-up shop in London’s Soho called The Kodakery as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time this week. The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]
The White House has taken a step into the world of augmented reality, with the help of the White House Historical Association and Nexus Studios, with the launch of the 1600 app. The app gives users the opportunity to experience 1600 Pennsylvania Avenue – commonly known as the White House – in a different way […]