Teads, the adtech company well known for its innovative branding solutions, announced its first Performance offering. Called Teads True Visits, this new offering leverages Teads AI capabilities to identify and attract new visitors to advertisers’ websites. A Revolutionary Buying Model : CPiV Brands buying clicks are often disappointed when they see that as an average, 50% […]
Teads, the inventor of outstream video advertising and the No. 1 video advertising marketplace in the world, announced that former Global President of GroupM, Dominic Proctor, has been named as an advisor to the company’s board of directors. Proctor will leverage his vast experience as a leader of creative and media agencies to help bolster […]
Teads, the inventor of outstream video and a leading global video advertising marketplace, announced results from a new global survey, “In News We Trust.” Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news. Three quarters of respondents said the rise in […]
Video advertising marketplace Teads has announced that its reach across quality publishers in the UK has grown by 32% in the past three years. Now reaching 43.2 million people – 90% of the online UK population. This is now the broadest reach of consumers across the comScore 100, the official reach ranking of UK media […]
Teads, the top video advertising marketplace in the world, today announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY). The Altice-owned company enjoyed an even faster growth than the previous year (45 percent YOY growth in 2016). The company was EBITDA-positive for the fifth year […]
New research from Teads reveals that CMOs at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud – with 44% reviewing relationships with suppliers and 43% reviewing agencies. Less than a year since Marc Pritchard’s […]
Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research by Teads, the inventor of outstream video and the a leading video advertising marketplace in the world. Key findings: The research reveals the impact of video ads in […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital […]
Teads, the inventor of outstream advertising and a leading video advertising marketplace in the world by unique visitors, according to comScore, announced the release of inRead 3D, the company’s latest video format which leverages depth of field perception to create a 3D effect for any video creative. This new format is powered by Teads Studio, […]
Native advertising company Teads has entered the display ad market, making it the ‘first viewable marketplace’ with a premium video and display ad cross-device inventory. Teads’ suite of inRead display products are placed into editorial content and are promised to be ‘viewable by design’. Products include Scroller, Canvas, Swing, Slideshow and Carousel. With the introduction of display […]