Investment in over-the-top (OTT), the delivery of premium video content over the internet, is continuing to rise rapidly around the globe with spend set to reach $129.3bn within the next five years. According to Warc’s latest report, $46.6bn – or 36 per cent – of OTT investment will be spent by advertisers on ad-funded video-on-demand […]
New purchasing stats from Wowcher show that UK consumers are becoming much more comfortable shopping via a mobile device, with three quarters of all purchases on the eCommerce platform being made through a mobile device. On big ticket items, where the AOV is over £412, such as long-haul holidays & cruises, wedding packages and beach […]
According to a major new consumer survey, the most popular smart speaker model in the US is the Amazon Echo, which accounts for 23% of all smart speakers in use. Including all its models, Amazon accounts for 63% of smart speakers in use, while Google accounts for 17% and Apple 4%. These findings have been […]
Many US wireless carriers are expanding their retail footprints, not just via traditional brick-and-mortar locations, but also through experiential concept stores as well as on-the-fly pop-up and mobile sites, according to GlobalData, a leading data and analytics company. The company’s latest report: ‘Wireless Carriers Are Extending Their Retail Footprints, Complementing Clicks with Bricks’ explores the […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q3 2018 Digital Advertising Benchmark Report. While search spend increased globally, growth was lower in Europe. Separately, Instagram revealed itself as an up-and-coming target for advertising dollars, with Instagram Stories being a preferred ad format. […]
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]
UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research. The figure represents a possible increase on last year, when IMRG reported that £1.39bn was spent online, not including Amazon or other marketplaces. The research from Salmon, […]
A new report from inRiver, a leading provider of product information management technology, reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine […]
Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]
In 2018, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast by eMarketer. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. “Even the strongholds of TV, such as live sports and news, are […]