Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair. An open letter signed by Rubicon Project, OpenX, Pubmatic, Sovrn, SpotX and Telaria speaks of a commitment “to unleashing the full potential of programmatic advertising” by providing transparent marketplace principles for […]
SpotX, the global video advertising and monetisation platform, released a new white paper exploring the evolution of TV and digital video. Based on intelligence from select industry reports, the white paper entitled, “Global TV and Video: Five Trends Contributing To The Continued Rise of Digital” concludes that traditional methods of TV viewing remain popular due […]
Cyber Communications Inc. (CCI) and SpotX have inked a deal which will see the adtech platform bring its programmatic solutions to television networks in Japan. The deal will see the country’s main broadcasters like Nippon Television Network Corporation, TV Asahi Corporation, Tokyo Broadcasting System, Fuji Television Network and TXN Network adopt SpotX’s solutions for video […]
Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]
Online video advertising platform SpotX has partnered with Switch Media, a cloud based streaming company, to produce AdEase, a multi-screen digital product offering. The partnership allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, improving the user experience and increasing engagement by providing one continuous video stream without any buffering during […]
Network-independent video platform JW Player has launched Video Player Bidding, a header bidding solution for video with SpotX, the video advertising and monetisation platform for publishers, as its exclusive partner for 12 months. The company said Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetisation with just one click. […]
Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]
Video ad serving platform SpotX has unveiled a header bidding suite built specifically for video, featuring a server-side wrapper, empowering media companies with a range of options to maximize the number of demand sources competing for their inventory. The new offering represents an advancement of the company’s shift from tag-based integrations. SpotX said the new suite of […]
Quantcast and SpotX have agreed a global deal that will see SpotX premium video inventory powered by Quantcast for modelling and targeting. The deal was announced to the Australia and New Zealand markets on March 16 but will be live across 27 other markets globally. According to the announcement, the deal has been made in […]
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the globe. As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in […]