The partnership allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, improving the user experience and increasing engagement by providing one continuous video stream without any buffering during live TV and video on demand.
“Delivering targeted ads on live linear OTT feeds for sports and live entertainment can be challenging – especially from a user experience, accuracy and scalability viewpoint; using the traditional methods of inserting mid-roll ads on the client-side causes buffering, latency and can allow the user to block those ads,” said Mark Wilson from Switch Media.
He added: “This partnership means our broadcast clients already using our AdEase product can, at any stage, decide to deliver targeted ads in real-time via SSAI in a given ad break via the SpotX platform, including live broadcast.”
Christopher Blok, country manager SpotX ANZ commented: “Addressable advertising sits at the forefront of broadcasters’ thinking now while server-side ad insertion, particularly for live simulcast, is a critical element for them and we are excited to be able to offer this end-to-end service for broadcasters with Switch Media, a product fit for the total video universe.”
In addition, AdEase also helps to protect advertising revenue by surpassing adblockers.
Source: The Drum