The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
Netflix remains by far the most popular TV and film streaming platform, but Hulu and Amazon Prime Video are slowly stealing its dominant share of the market. According to research from eMarketer, Netflix has 158.8m viewers in the US and is expected to grow 7.6 per cent this year over 2018, despite missing subscriber growth […]
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix. The findings, from UK communications watchdog Ofcom, found that for the first time, young people now spend more than an hour on YouTube each day, […]
Teespring, the global platform that allows independent creators to design and sell their own creations, is announcing its new partnership with Twitch, the world’s largest streaming platform for gamers. The new partnership signals the next step in Teespring’s journey to establish themselves as leaders in ‘creator merchandise’; not only does the service allow creators to monetize their […]
Spotify will now use algorithms to partially “personalise” some of its editorial playlists based on listeners’ tastes. As a result, no two of the personalised editorial playlists will be the same, marking a major change in the way users discover music. The move, announced on Spotify’s website, is intended to both improve the listening experience for […]
The number of video streaming subscribers worldwide overtook cable customers for the first time in 2018, according to The Motion Picture Association of America. Its newly released data shows that subscriptions to online video services hit 613m last year, an increase of 27% on 2017. This was enough to leapfrog cable custom which dropped by […]
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate the soundtracks that helped cement top ads in the minds of the public. It is encouraging marketers to build a soundtrack of their favourite ad scores in a marketing push dubbed #loveAds. Boasting 116m free tier, ad-funded users, Spotify […]
Hulu and YouTube together have signed about three million subscribers to their live online TV services, according to Bloomberg, a sign the two internet companies may be outmanoeuvring competitors like Sling TV and DirecTV Now. Hulu’s live service is nearing two million subscribers, while YouTube TV has eclipsed a million, said the people, who asked […]
O2 kicked off the next chapter of its ‘Breathe It All In’ campaign on February 20 at the Brit Awards with a social media takeover that encouraged consumers to recognise the power that mobile technology lends to the music experience. Inspired by the idea that mobile technology offers ‘digital oxygen’ that can help people feel […]
Indonesia-based telco Telkomsel has created a four-episodes romantic comedy series to improve its digital lifestyle experience for its customers. The series, titled ‘Unscripted Man’, is available on the telco’s streaming video application, MAXstream, and was created in partnership with video platform Viddsee. The story revolves around Bas, an office employee who finds a sacred script […]