Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]
Instagram is getting bigger. Still. The photo-sharing app, owned by Facebook, now has 500 million monthly active users, the company said Tuesday, which is up from 400 million last September. That’s 100 million new users in roughly nine months — the same nine-month window it took to grow from 200 million to 300 million users, […]
Speaking June 15 as Wimbledon launched its digital strategy for 2016’s tournament, Desmond acknowledged the impact of social in gaining a younger audience for tennis. He said the Wimbledon mobile website saw visits up 125% to 5.6m last year, while ‘likes’ on Facebook grew 55% (to 3.3 million) and ‘followers’ rose 74% (to 2.2 million) […]
In 2014, KLM threw down the gauntlet. The Dutch airline promised it would respond within 30 minutes if anyone tweeted or Facebooked with it. That audacious claim of customer service via social media came literally out of an ordeal by fire. In 2010, a volcano eruption in Iceland stranded travelers. Faced with a “tsunami in communication,” […]
Twitter has invested £50m in Berlin-based music streaming service SoundCloud, after walking away from an acquisition deal in 2014. According to Re/code, Twitter’s investment is part of a bigger £70m round, which would value the streaming service at around £500m. Twitter’s chief executive, Jack Dorsey, confirmed the deal to the publication. “Earlier this year we […]
Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, […]
Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands. The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies […]
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]
The way Britons share and interact with online content on smartphones is dominated by so-called ‘Dark Social’ channels, such as email, text and instant messaging, rather than public social networks. According to a new study by marketing technology experts, RadiumOne, over three-quarters of publishers’ or marketers’ content shared via mobile phones takes place via private […]
Facebook is giving users the ability to upload videos into comments and replies on posts and status updates. The project was thought up during the company’s 50th Hackathon earlier this year, which brings staff together for a day to come up with new ideas. Users can now upload videos as replies to posts by people […]