Sky Sports has teamed up with GameOn, a mobile engagement platform for sports fans, to create a chatbot to accompany its popular Soccer Saturday broadcast. The ‘Jeff Bot’, named after the legendary long time host of the Sky’s Gillette Soccer Saturday show Jeff Stelling, is available through Messenger, Slack, Skype and Telegram. It features real-time […]
Instagram has reached 600 million monthly active users, adding its latest 100 million users faster than it ever has before, the company said on December 15. Instagram’s user base has doubled in size from 300 million monthly users to 600 million monthly users in two years. Instagram reached 500 million users in June, adding its […]
Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]
American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign. The #WeAllCan campaign, by TBWA in Hong Kong, is primarily an influencer campaign that used the new technology to film first person point of view shots to give a more authentic look […]
As millions of people prepare to give loved ones brand new smartphones this holiday season, Facebook is giving businesses more ways to ply their recipients with apps to populate them. The social network is launching a new mobile ad format that lets companies showcase products in which a particular customer has shown an interest along […]
“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected […]
The chat war for business customers just got hotter as Facebook announced that it has launched a platform for Facebook Workplace, a product with many of the same features as Facebook but for internal company communication. Businesses will now be able to pull into Facebook Workplace software-as-a-service (SaaS) solutions, customer relationship management (CRM) software, and […]
Sainsbury’s has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. The grocer unveiled the interactive element of its ‘The Greatest Gift’ animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden. The song featured in the ad […]
Facebook has launched a HTML5 cross-platform gaming experience on Messenger and the news feed, for both mobile and web. The experience allows Facebook users to discover, share and play games without having to install new apps. Games include classic titles such as Pac-Man, Space Invaders, Galaga and Track & Field 100M. “We are excited to […]
With advertisers focusing more on digital media spends, Facebook has been able to achieve a 43 percent jump in revenues in India in 2016. The social network, which has a user base of over 142 million in the country, posted Rs 177 crore in revenues for FY16 against Rs 123 crore in the previous year. […]