betconnect, the world’s first social betting platform, announced it has built a game-changing new platform which aims to level the gambling playing field for millions of punters. Due to launch in early 2019, betconnect is the first notable application of disruptive technology in the gambling sector since Betfair in 2000. For many years, professional […]
Brand owners must act quickly and decisively to deal with the fall-out from a tumultuous year in social media, according to global socially-led creative agency, We Are Social. The agency has now launched its annual ‘not just another trends’ report, Think Forward, which also sheds light on how brands can best navigate this harsh new […]
Some weeks ago Facebook announced the ‘Your Time on Facebook’ feature and now the company has started rolling out the feature for all its users across the globe. This new feature of Facebook is designed to help users in managing their social networking habits. It is similar to the Instagram’s usage insights feature. The dashboard […]
Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API. Effective on November 15, Hootsuite customers will be able to schedule and publish videos directly from Hootsuite and directly @mention Pages in LinkedIn posts This will encourage audiences to engage with their company […]
Instagram has unveiled three updates to its shopping tools aimed at making it easier than ever for brands to direct users to their products and encourage transactions. The update comes just as many retailers are ramping up their marketing activities ready for the holiday season. Instagram users will now be able to save shoppable posts […]
Digital telco Circles.Life has launched an AI-powered feature called Discover in its app to allow customers to explore interesting events happening around the city. According to the Singapore-based telco, the more Discover is used, the smarter it gets in recommending events that users are most likely to go to. This new feature, which is personalised […]
Just in time for the holiday season, Snapchat’s Discover section in the app will have a new channel: “Shop and Cop.” The channel, which started November 17, includes a native eCommerce experience powered by Shopify, allowing consumers to shop without leaving the app or being directed to a microsite. To kick it off, Gymshark, a […]
The demand from consumers for authenticity and transparency within influencer marketing has had a significant change on the purpose the marketing technique serves for businesses in the last year. 60 per cent of digital marketers have seen the purpose of influencer marketing change ‘drastically’ for them in the last 12 months, with 56 per cent […]
Earlier in November 2018, reports suggested that Facebook was planning to introduce an ‘unsend’ feature on to Messenger that would give users 10 minutes to delete a message that they gave send before it is read. And now nearly a week later, word is that the social media giant has started rolling the update to […]
Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]