Apple sold the most smartphones over the holidays

Apple sold the most smartphones over the holidays

Apple has its nose in front of Samsung once more. Apple’s phone sales fell second to the Korean electronics giant for the first three quarters of 2017, but with the iPhone 8, 8 Plus and X going on sale in the fourth quarter, it’s back in front, according to IDC’s quarterly report on smartphone market […]

Samsung releases the official 2018 Winter Olympics app

Samsung releases the official 2018 Winter Olympics app

Samsung has launched The Official App of the PyeongChang 2018 Winter Olympic Games, the South Korean company has announced. This app was created in partnership with the IOC — the International Olympic Committee — as well as the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games. Samsung describes its Olympics offering as […]

Cheil look to bring Dutch short track speed skaters closer to Olympic gold with the Samsung SmartSuit

Cheil look to bring Dutch short track speed skaters closer to Olympic gold with the Samsung SmartSuit

 January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to […]

Snapchat debuts sponsored animated filters for brands

Snapchat debuts sponsored animated filters for brands

 Snapchat has updated its new Animated Filters feature with a new commercial option, letting brands created their own augmented reality filters on the chat app. They enable brands to add animated fun to the photos and videos they capture and share, and are available for national takeovers in major markets across the world from […]

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]