Yieldify, the customer journey optimisation (CJO) company, announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalised email marketing campaigns for the companies’ shared eCommerce customer base. The Yieldify Conversion Platform seamlessly integrates with dotmailer, allowing eCommerce companies to increase on site email capture through Yieldify’s lead generation […]
Unsurprisingly, the talk of the town at London Tech Week (LTW) was artificial intelligence. The breakthroughs happening in AI just now are surely the most powerful in emerging tech, and it has the potential to not only change the way we work and live but also our concept of where tech ends, and humanity begins. […]
Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online. That’s according to a new Stress Shopping report from experience analytics firm Clicktale, which examines the role of emotions in shaping consumer experiences both online and […]
Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018. That’s according to Marin Software’s latest ‘State of Digital Advertising’ report, which canvassed the views of more than 500 B2C performance marketers around the world from across the Retail, Automotive, Travel and Finance sectors. Getting these two channels to […]
Almost nine in 10 (87%) of the UK’s top retailers are risking a significant drop in online visibility by neglecting their mobile site performance, according to new research. The report, carried out by leading eCommerce and digital agency Visualsoft, found that worryingly low numbers of retailers have taken strides to improve mobile site speed since Google’s ‘Speed Update’ was announced […]
Alexa helps you look your best with Echo Look, a first-of-its-kind Echo device with a hands-free depth-sensing camera, built-in LED lighting, and computer vision-based background blur to make your outfits pop. Simply say, “Alexa, take a photo” or “Alexa, take a video” to get a share-worthy shot of your look, no smartphone camera or […]
Just a few weeks into Ramadan, online shopping consumption increased greatly during the fasting month. This was evident as iPrice Group, a price aggregator platform for hundreds of online merchants in Indonesia and Malaysia experienced double-digits growth in online sessions. Undertaking this study, there are unique consumer insights that only occurs during the month of […]
Walmart has officially launched an AI-enhanced personal shopping service, called Jetblack, though it’s US-only for now. Jetblack is a new app out in beta. The idea is that you can use it to text your shopping request. J, Jetblack’s built-in assistant, will then do the rest. J can order you goods and gift wrap any […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months. That puts […]
