The increasing popularity of Facebook, WhatsApp and Instagram mean communications and social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics. Measuring the cross-device behaviour of nearly 5,000 UK adults revealed the monthly time spent on communications and social media apps grew by 11.2 […]
Contactless retail payments made via cards, mobile and wearables are set to reach $1.3 trillion (£1.01 trillion) in value globally by 2019 – more than double the estimated $590bn estimated for this year. According to research from Hampshire-based analyst Juniper Research, cards will continue to contribute the most to total contactless transactions – accounting for […]
Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy. A few of […]
Chatbots are set to save the customer service industry over $8bn (£6.2bn) by 2022, up from just $20m this year, with the healthcare and banking sectors benefitting the most. According to a study from Hampshire-based analyst Juniper Research, the banking sector is most suited to an immediate rollout of chatbots compared to other industries because […]
The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics. While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs […]
Singaporeans aged 16 to 34 prefer YouTube to TV according to a study by Google Singapore and Kantar TNS, with older demographics visiting YouTube at least once a month. The study surveyed 1,035 Singaporeans aged 16 to 60, and follows the brand safety crisis furore around Google. Overall, 45% of Singaporean internet users prefer YouTube […]
Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]
Location-based notifications can make the difference between a successful, engaging app and one that is soon uninstalled, with 84 per cent of millennials more likely to take action when notifications are tailored to their current location, according to a new whitepaper from Tune. Location data is just one of the crucial tools needed to optimise how […]
There has always been something that gets in the way of our relationship with technology: the keyboard, the mouse, the screen. We’re now ready for the most natural and intuitive form of interaction —the voice. It’s time for humanity and technology to Speak Easy. Speak Easy is a trends and insight report, carried out in […]
Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics. The data, from web analytics company StatCounter, indicates that Google’s mobile OS topped the worldwide OS internet usage market share in March with 37.93%. Windows-running devices, meanwhile, accounted for 37.91% of internet usage […]