Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]
Mobile marketing in EMEA will grow over the next year according to new research from WARC and the Mobile Marketing Association, released on June 14. More than 80% of client-side marketers expect their mobile budgets to increase over the next year, 40% believe that more than a quarter of their marketing budget will be spent […]
A total of 22.5% of Spanish women never or rarely orgasm during sexual intercourse, although many of them feel under pressure to do so (and, what’s more, in the manner that their male partners expect). This means that 52% fake it from time to time, and 11.8% fake it every time. Of course, 84% of […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, their creative technology arm, in partnership with Twitter announced the results of a scientific media trial examining the location of video ads within a social environment. The resulting report, The Art of the Takeover: Optimizing What Consumers See First, reveals best practices for in-feed advertising as […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, released its Q1 2017 Global Trends in Mobile Advertising Report. Smaato analyzed data from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 […]
The latest snapshot of the mobile banking industry to be compiled by Forrester has ranked Lloyds Bank at the top of the tree for functionality and usability in the UK as well as charting the rise of intelligent branding. Based on a survey of 3,870 UK online consumers researchers found that 35% of respondents had made use of a […]
New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time. Companies are increasingly betting big on voice with new services such as Alexa and Siri increasingly being promoted by brands and adopted by […]
A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them. The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones […]
A10 Networks, a Secure Application Services company, has revealed in new research that Britons are so addicted to and dependent upon their smartphones and applications that a quarter believe mobile apps are equally as important as a basic human resource such as eating, breathing and drinking. The Application Intelligence Report (AIR) is a global research […]
The increasing popularity of Facebook, WhatsApp and Instagram mean communications and social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics. Measuring the cross-device behaviour of nearly 5,000 UK adults revealed the monthly time spent on communications and social media apps grew by 11.2 […]