Mobile and wearable payments are on the rise in the UK, with the pair of ‘touch-and-go’ payments options growing by 365 per cent and 129 per cent over the last 12 months. The growth statistics come from Barclays’ credit card arm Barclaycard and the company’s Android contactless mobile facility, as well as its bPay payment […]
Research from The App Developers has discovered that whilst 58% of the UK population are worried about mobile apps stealing personal data, they still went on to download as many as 100 paid apps each, over the course of 12 months. Surprisingly 73% of respondents said that, despite being worried about their data, they would […]
126m in-store contactless purchases were made via mobile devices in the UK last year, with spending passing £975m. According to payment processing company Worldpay, this spending accounted for a 328 per cent year-on-year growth of in-store mobile spending in 2017. The supermarket sector saw 59 per cent of all in-store mobile transactions, while pubs, bars, […]
RhythmOne, a global advertising technology company, has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. Based on an analysis of the 2.8 trillion average monthly ad opportunities RhythmOne’s programmatic platform processed from October to December 2017, the report provides insight into quality trends and invalid […]
YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]
Over 90% of Chinese tourists would use mobile payment overseas if given the option according to Nielsen and Alipay‘s Outbound Chinese Tourism and Consumption Trends: 2017 survey. Meanwhile, 65% of Chinese tourists already use mobile payment platforms while abroad, which is more than six times that of non-Chinese tourists (11%). According to the report, Chinese […]
UK consumers are more likely to engage with retailers that send them a personalised offer than a personalised message, according to research from YouGov and email marketing company Pure360. The study revealed that only 7% of shoppers are interested in messages that relate to personal details, such as a birthday, while 8% said they are […]
An analysis of 11,000 apps has found that app retention on iOS is consistently higher than on Android, but only by 1-3%. Conducted by mobile measurement company Adjust, the study – which defines app retention as “the percentage of users still using an app for a certain number of days after install” – found that […]
Mobile advertisement accounted for the largest share in the South Korean advertisement market for the first time last year with mobile ad spending exceeding 2.2 trillion won ($2 billion). According to the nation’s leading advertising agency Cheil Worldwide, total ad spending rose 1.8 percent from a year ago to 11.1 trillion won last year. The […]
The younger small business owners are, the more likely they are to build a mobile app to support their business, according to a new survey by Clutch, a B2B ratings and reviews firm. Fifty-five percent (55%) of millennial-owned businesses have a mobile app, compared to 13% of small businesses owned by baby boomers. However, even […]