The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong use cases for blockchain in digital video advertising. IAB acknowledged that cryptocurrencies have generated a lot of hype around the tech, but concluded that blockchain could […]
The number of teens and young adults in the UK using Facebook is falling, as young people opt for Snapchat and the social network’s own Instagram platform instead. According to eMarketer, 2.2m young people between 12 and 17 – or 71 per cent of social network users in the age bracket – will use Facebook […]
UK retailers are restricting their own online sales growth potential by up to 30 per cent due to only offering limited payment options, according to research by eCommerce and digital agency Visualsoft. The study found that 19 per cent of the UK’s top 240 retailers fail to offer any payment choice outside of mainstream credit […]
Indians depend more on a smartphone than any other device. Regardless of age, the strong demand for music, video and entertainment apps has led to the rise of smartphone usage. This provides a huge opportunity for growth of mobile advertising in India. Many brands and advertisers are now utilizing mobile video ads to grow brand […]
Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]
More than 1 billion smartphones will be shipped with facial recognition technology in 2020, after the same figure of smartphones are shipped this year with fingerprint sensors. According to research from Counterpoint, we can expect to see mobile devices to combine biometric sensors for the face, iris, voice, and fingerprints, as opposed to competing with […]
In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketer’s first-ever global digital video forecast report. Since mobile phones are the entry point for internet access in many markets, it is also the primary device for viewing video. eMarketer expects more than three-quarters (78.4%) of digital video […]
Snapchat parent Snap beat Wall Street expectations for the first time since the company went public almost a year ago, in the fourth quarter of 2017. Snap reported impressive revenue and user growth, and saw its stock price soar more than 20 per cent to finally give investors something to smile about. “We ended 2017 […]
For a while, it seemed like the Chinese smartphone market was an infinite growth machine. Companies would have rough patches, but the overall field would always be on the up and up. Well, those days are over. IDC estimates that Chinese smartphone shipments declined 4.9 percent in 2017 — the first drop since 2009. The […]
Sales of tablet devices once again dropped in 2017, according to new data. Figures from analyst firm IDC show that overall tablet shipments fell by 6.5 percent to 163.5 million units last year. That’s down from 174.9 million in 2016, when the annual decrease was in double digits. Despite demand falling overall, Apple managed to […]