Two thirds (62%) of B2B marketers polled by LinkedIn believe that video should be the primary platform of any creators. 202 B2B digital marketers were polled in the UK and Ireland between February and March 2018 by Microsoft’s professional social network. 62% saw video as the most important content format. This was followed by email, […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]
Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties. In Australia: • The number of people who own a smartphone but no fixed telephone line has been increasing […]
Consumer spending on apps jumped 22% to $18.4 billion worldwide in Q1 2018 from a year earlier, driven by growth in music and audio, health and fitness and game categories, researcher App Annie said in a quarterly report. Downloads from Apple’s App Store and Google Play grew 10% to a record 27.5 billion during the […]
The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]
Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]
Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]
A new study by app marketing firm Liftoff has revealed some surprising insights into consumer behaviours around mobile finance, most notably the fact that EMEA consumers are around 500 per cent less likely to activate a mobile finance app than their counterparts in APAC and the US. Liftoff’s figures, based on almost 8.7bn ad impressions, show that […]
Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research. Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth […]