Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native advertising offering. The partnership offers Mediasmart customers access to a new source of integration for content marketing, advertorials, sponsored content and any other ad that matches the look and feel of the publications […]
Xaxis, GroupM’s programmatic media company, has launched a short-form video product, enabling clients to run campaigns across platforms run by the likes of Twitter, Snap, Spotify, and Global. The mobile-first, six-second video ad format is compatible alongside other Xaxis video products and, according to the company, enables advertisers to reach 27m UK consumers in a […]
Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]
mCanvas, the experiential storytelling ad platform for small screens, announced that it will start selling its proprietary high impact ad formats – Scroller, Sticker, Spotlight, Streambox – programmatically. The programmatic ecosystem in India has been growing rapidly but with a primary focus on standard banner ads. With the launch, mCanvas is bringing its engaging […]
InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]
AppLovin, a comprehensive mobile gaming platform, announced it has agreed to acquire MAX Inc., a leading in-app header bidding solution, for an undisclosed amount. The acquisition will further accelerate AppLovin’s mission to give game developers a complete platform to grow and scale their businesses. MAX will become MAX by AppLovin. Its in-app header bidding functionality […]
Mintegral, a leading AI-driven, programmatic and interactive advertising platform, launched its new self-service offering called the “Mintegral Advertiser Ad Platform,” for European and US advertisers targeting customers in China and APAC region. This new self-service platform enables advertisers to create, target, track and manage their own campaigns all by themselves, harnessing approximately 900 million data points captured […]
Ikea Indonesia took a classic problem for Jakartans – traffic – and used data to prove that they could travel, eventually driving greater footfall at its stores. As with a lot of Ikea stores around the world, it is placed in an area that could be considered hard to get to. While in many other […]
S4M, a leading mobile programmatic platform, announced its participation in Dmexco, a trade show bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. Marketers will […]
Cyber Communications Inc. (CCI) and SpotX have inked a deal which will see the adtech platform bring its programmatic solutions to television networks in Japan. The deal will see the country’s main broadcasters like Nippon Television Network Corporation, TV Asahi Corporation, Tokyo Broadcasting System, Fuji Television Network and TXN Network adopt SpotX’s solutions for video […]