A new SEO research tool has been launched, allowing digital marketers to gain valuable and in-depth keyword insights for free. Topics, which was developed by SEOmonitor, a leading provider of SEO software, is a comprehensive monitoring tool that instantly provides a competitive overview for a topic, keyword list or domain. It provides rich insights on keyword trends, […]
Impact, the global leader in partnership automation, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep linking to a specific product page in an app, as well as tracking of in-app clicks and conversions to validate partner attribution. […]
Shutterstock, a leading global technology company offering high-quality content, tools and services through its creative platform, today announced the launch of its first Augmented Reality (AR) feature, available on the Shutterstock customer iOS application. The latest update to the iOS application includes a new “View in Room” button that allows users to access their camera phone […]
Google’s shift to first price auctions creates more transparency for media buyers and sellers – but financial risk for advertisers or tech platforms that aren’t yet prepared to bid in a first-price environment. IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively in the first-price world. Buy side partners currently […]
Tappx, a leading AdTech company specialising in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorised digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service App-ads-txt.com to […]
Mobile ad tech firm TabMo now gives advertisers the ability to run campaigns that display complementary messages to audiences across advertising channels. Through the company’s Hawk DSP, advertisers are able to amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening […]
Klear, the leading influencer marketing technology company, announced Klear Connect, a complete solution for influencer campaign management. Connect streamlines communication between brands and influencers by automating manual processes throughout the influencer program life cycle with an integrated chat service and the ability to collaborate on content, and track payments and Instagram Stories. The new solution […]
Facebook has decided it’s time to double down on gaming and attempt to lure gamers away from platforms such as Twitch and YouTube. The social network is rolling out a hub for all things gaming-related in the shape of a tab dedicated to gaming within its main app. The ‘Facebook Gaming’ tab will take up residence […]
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate the soundtracks that helped cement top ads in the minds of the public. It is encouraging marketers to build a soundtrack of their favourite ad scores in a marketing push dubbed #loveAds. Boasting 116m free tier, ad-funded users, Spotify […]
Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]