Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities. A few weeks after Reddit rolled out CPC Ads – its first performance-based ad offering – and more campaign objectives ideal for direct response campaigns, the company is now further expanding campaign objectives with a new […]
The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. LEGO […]
European fintech startup, Yoyo, has announced a new eCommerce solution for its already existing shopping platform, which is geared towards tracking retail transactions and loyalty programs. Currently, Yoyo Wallet gives consumers the ability to organise mobile and in-store payment options, rewards, offers, and itemised receipts all in one place. Yoyo’s new omnichannel features include multichannel one-click […]
Mobile data and identity platform Zeotap has launched Connect, an identity solution which deterministically matches brands’ offline CRM data to mobile identifiers, helping brands to bridge the gap between offline and online data. The company is already working with three of the top 10 global advertisers across several key verticals such as Fast Moving Consumer Goods (FMCG) […]
As Reddit looks to build out its performance advertising business, the social site has begun offering cost-per-click bid types. Though CPC ads are table stakes, Reddit’s vice-president of brand partnerships, Zubair Jandali, said this is a major step forward as the site aims to round out its ad offerings. “This is a point of inflection that […]
Bloomberg Media Group is launching TRIGR TV, an innovative ad solution that brings the flexibility and real-time adaptation of digital advertising to linear broadcast television. Powering TRIGR TV is a new patent-pending technology called Bloomberg Interlink, an overdue breakthrough in television advertising. Bloomberg Interlink serves as a “bridge” that connects a traditional broadcast television system […]
Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with a direct relationship with 1,200+ Latin American, Spain and US Hispanic publishers, announces the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their preferred DSPs at scale. The platform allows […]
Rovio Entertainment introduces the global launch of Angry Birds Dream Blast – a fun and casual tap-to-match puzzle game in which players join the young and sleepy (and ok – adorable) Angry Birds flock to blast Dream Bubbles and overcome a number of different bubble popping challenges. Angry Birds Dream Blast introduces an all-new gameplay […]
Initially aimed at young people living, studying and working in London, friendrequest is the new app looking to lead the way in facilitating friendship. Addressing the challenge of forming actual friendships in a world of ‘social’ media, friendrequest’s aim to ‘take social offline’ emphasises the non-replaceable value of real-life rendezvous, actively encouraging users to spend […]
Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at […]