Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options. The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC. Honed following years of user testing and excellent campaign results – with learnings fed back into the platform’s […]
KERB, the International parking space marketplace app, partners up with growing on-car advertising driver community Adverttu, enabling drivers to earn both passive income and save costs while driving and parking! Adverttu’s drivers earn up to £150 a month simply by driving around as normal with advertising wrapped on their vehicles for set ad campaign durations. […]
Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics. As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding […]
Twilio, a leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of channels by building […]
Gogoro, a technology leader in Taiwan transforming how innovation is accelerating the shift to sustainable urban mobility, announced GoShare, the first fully integrated mobility sharing platform and solution designed and operated as a single platform that provides a key strategic component to smart city ecosystems. “Cities around the world have proven consumer demand for mobility […]
Instagram is to introduce ads to its Explore feed, which is the part of Instagram where users go to see photos and videos from accounts they may not already follow. More than 50 per cent of accounts on Instagram use Explore every month, and 80 per cent of Instagram users follow a business on the platform. […]
Brightcove, the leading provider of cloud services for video, announced it has completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove’s position as the market leader in the online video industry. Ooyala OVP customers join an already impressive list of companies working […]
Snap Inc. plans to announce its long-rumoured gaming platform for developers in April. The mobile game platform, internally codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to a person familiar with the matter. The new games initiative will be unveiled at Snap’s […]
Facebook has decided it’s time to double down on gaming and attempt to lure gamers away from platforms such as Twitch and YouTube. The social network is rolling out a hub for all things gaming-related in the shape of a tab dedicated to gaming within its main app. The ‘Facebook Gaming’ tab will take up residence […]
Slack has launch of two new tools that will change the look and feel, as well as the ease of use of Slack apps. Today over 94% of Slack’s paid teams actively use apps. With 10m+ daily active users on Slack, that’s a lot of people interacting with the tools and services they use to get work done via […]