Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]
PubMatic and Goodway Group announced that they have signed an agreement to place the management of the supply ad tech fee in the buyer’s control. This partnership between PubMatic and Goodway Group is the first to introduce a 100 percent transparent, agency-controlled fee model that empowers buyers to improve the efficiency of their programmatic supply path and drive […]
Starting February 1, Apple Music subscribers can enjoy their access to over 50 million songs, playlists and music videos on any domestic American Airlines flight equipped with Viasat satellite Wi-Fi with no Wi-Fi purchase required. American Airlines is the first commercial airline to provide exclusive access to Apple Music through complimentary inflight Wi-Fi. “For most […]
Teads, The Global Media Platform, announced an exclusive global partnership with VICE Media to deliver both video and viewable display advertising across VICE brands. With a focus on disruptive storytelling that pushes boundaries, VICE is the leader in producing and distributing high quality youth content, connecting with hundreds of millions of young people every month. […]
PeerLogix, the go-to audience discovery platform for the OTT/streaming TV landscape, announced a partnership with SoMo Audience, one of the largest mobile ad exchanges. The partnership will allow SoMo’s mobile media buyers to target audiences through private marketplaces based on PeerLogix’s OTT engagement data, sourced from of over 170 million viewing households and sortable by title, […]
Mention Me, the leading referral marketing platform has announced a partnership with Taggstar, the leader in social proof messaging for eCommerce. The agreement brings together the benefits of social proof messaging and advocacy marketing. Online brands using Mention Me, will be able to display product buying and viewing trends, and reviews, to increase their conversions […]
HMD Global, the home of Nokia phones, announced collaborations with three leading wireless providers in North America – Cricket Wireless and Verizon in the United States and Rogers Communications in Canada. This is the next step in the company’s journey to offer great quality experiences to consumers across accessible price points and to work with […]
OpenX announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever major exchange to move all on-premises workloads fully into the cloud and become truly serverless. Work on integrating the five year technology collaboration […]
Bidooh, a real-time, real-audience, digital billboard advertising platform, is pleased to announce that its DOOH Token has been admitted to list on CoinAll, a partner exchange of global leader OKEx, and DDEX, a world-leading decentralised exchange. The exchange listings follow the completion of Bidooh’s ICO in December 2018 and have been planned to coincide with […]
ADvendio, a Salesforce-based advertising management solution for publishers and media owners, announces that Aller Media has deployed its application to consolidate their advertising operations. The solution will manage the advertising lifecycle from quotation to billing. By automating workflows, Aller Media looks to improve the collaboration between sales, operations and accounting teams. With a strategic driver […]