Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group. MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising […]
AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys. The integration combines Persado’s platform for generating data-driven creative at scale, with Emarsys’ turnkey marketing solutions that support profitable revenue growth through data-driven acquisition. Joint Persado and Emarsys customers will now be able to generate, test and serve their marketing campaigns […]
Bidalgo recently announced that it has been named as an Apple Search Ads Partner as part of the program recently announced by Apple Search Ads. Bidalgo is among a select group of partners that meet Apple Search Ads’ goal of identifying leading companies that provide its customers with the highest level of support and expertise […]
The 5G Stadium-Immersive reality in sports project developed by Telefónica and FC Barcelonahas turned the Nou Camp into the first football stadium with standard dedicated 5G coverage. The deployment of this technology in the stands and on the pitch using Telefónica’s commercial frequency band and a standard 3GPP network by Ericsson will allow for new, more immersive ways of enjoying […]
LG Uplus, the South Korean mobile network operator and Elisa Corporation, the Finnish mobile network operator, have signed a memorandum of understanding (MoU) at the Mobile World Congress 2019 in Barcelona. The MoU defines the partnership for cooperation in innovation, startup collaborations, service and network automation development. Both LG Uplus and Elisa have high priorities […]
Dimelo, a RingCentral Company, the leading cloud-based digital customer engagement platform, announces its integration with the WhatsApp Business solution that allows businesses to interact with customers in a fast and simple way directly through WhatsApp. With over five billion people actively using messaging apps every month, it’s evident that today’s customers want to connect with […]
Mobile app developers will now be able to easily provide their app clients with proximity marketing by accessing both Kumulos’ mobile app performance management platform and Beaconstac’s comprehensive proximity marketing solution. Announcing the partnership, Kumulos Founder & Director, Bob Lawson says, “There’s a great fit between Kumulos and Beaconstac which really complements each other’s technologies. […]
System1, the marketing and brand consultancy, has announced the launch of a new digital platform for its Ad Ratings offering. The platform was developed in partnership with LAB, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences. Ad Ratings uses System1’s […]
VIOOH, the global marketplace for digital out of home (DOOH) trading announced that Manchester-based, programmatic advertising specialist, Regital, has become a strategic sales partner. The partnership will allow Regital to integrate VIOOH’s innovative technology into its existing programmatic portfolio to help inform and drive DOOH campaigns for its brands and agencies. DOOH is the second […]
WPP and Waze announced a new collaboration making it simpler for retail brands to run campaigns on Waze, the global social navigation app owned by Google, which has over 100 million monthly active drivers. The partnership, designed to direct drivers to retail locations through en route messaging, will launch in Canada, France, Italy, the United […]