Sabio mobile announced it is entering into a strategic partnership with Boron5 (A Thunder Cloud Marketing, LLC. Brand). The marketing alliance will position the innovative mobile platform to better identify African-American consumers on mobile devices. Boron5 is a brand marketing and storytelling company. Founded by seasoned marketing executive George Haynes, Boron5 is a team of […]
Virgin America has just launched its app, and along with the usual flight booking, online check-in and digital boarding pass features, the smartphone app links to curated playlists on Spotify, themed around your destination. The playlists span a wide range of genres, with most cities boasting multiple choices, so for New York you can either […]
UK based accounting software giant Sage is holding it’s annual Summit in Chicago where they announced the release of a new messaging bot ‘Pegg’. Sage CEO Stephen Kelly and Sage Global Director for Mobile Product Management, Kriti Sharma demoed Sage’s unprecedented foray into integrated chat tools. “Pegg hides the complexities of accounting and lets entrepreneurs […]
Payments platform PayPal and financial firm Visa have announced a strategic partnership that will see the two companies aim to consolidate their mobile payments offering, enhancing their security and growing the audience. According to Visa, the partnership will result in an improved and more seamless payment experience for Visa cardholders and will offer greater choice […]
Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual recognition technology for the launch of […]
TubeMogul has partnered with Facebook to sell video ads on the social network’s news feed, as well as on Instagram, across desktop and mobile. This makes it one of the first video platforms to be awarded the Facebook Marketing Partner badge, following a closed beta during which brands including Expedia, Lenovo and Kraft ran over […]
Dating app Tinder has tied the knot with Humin after being drawn to the San Francisco-based start-up’s contact management expertise. Whilst terms of the deal haven’t been disclosed it is understood that Tinder will essentially requisition Humin’s east coast base for its San Francisco office – with senior staff all transferring to Tinder. This includes […]
Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]