Forensiq, a leader in ad fraud detection and prevention, announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform. Yeahmobi is an intelligent mobile advertising platform helping organisations reach global growth. While Yeahmobi initially had the capabilities to detect invalid web traffic, it was in need of […]
Huawei has announced that it has entered into artificial intelligence (AI) alliance with Internet search provider giant Baidu. The goal of the partnership is to foster a new mobile and AI ecosystem by leveraging Huawei’s hiAI platform and Baidu Brain, a compendium of the company’s AI assets and services, and combine hardware and software to […]
Uber has partnered with BBM Messenger to enable users of the messaging app to book an Uber directly from it. It covers BBM Messenger users on Android and iOS users, as well as BlackBerry, enabling them to book an Uber from the BBM app, even if they don’t have the Uber app installed on their phone. The partnership […]
Bloomberg Media and Twitter launched TicToc by Bloomberg, the first-ever 24/7 global news network built for a social media platform that targets the next generation of on-the-go, mobile-first news consumers. It combines the global news gathering capabilities of Bloomberg’s 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter, one […]
Tencent Holdings and JD.com will buy a slice of one of China’s largest online retailers for $863m, forging an alliance to take on Alibaba in e-commerce and digital payments. The pair agreed to buy shares in US-listed Vipshop Holdings at a premium of 55% to their previous close. The deal comes with a business co-operation pact that […]
Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google. New features include the ability to summarise the two opposing sides of contentious questions, and another that measures how many reputable sources are behind a given answer. Speaking at the Everyday AI event, Reddit co-founder Alexis Ohanian […]
Walmart has struck a deal with BuzzFeed’s Tasty app to help the retailer sell its kitchen tools, appliances, and groceries to the viral recipe hub’s tens of millions of followers. Starting December 7, Tasty’s step-by-step recipe videos will contain links to buy products featured in the videos — such as pots and pans, bakeware, and […]
Smaato, a global real-time advertising platform for mobile publishers and app developers, announced two initiatives for enhanced in-app viewability measurement. By integrating Oracle’s Moat into its iOS and Android SDKs, Smaato now offers advertisers a proven way to transact on viewable, in-app impressions across mobile video, interstitial and banner ad formats. Furthermore, through the IAB Tech Lab’s […]
Alibaba Group has formed a strategic alliance with Ford Motors to enhance consumer retail experiences and explore solutions for sustainable mobility. As part of the three-year partnership, Ford will work with Alibaba’s four business units namely AliOS, Alibaba Cloud, Alimama and Tmall and jointly explore mobility services, connectivity, cloud computing, artificial intelligence and digital marketing. […]
Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]