[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]
UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device. The study, from Adobe, indicates that Britons were the most mobile shoppers this Christmas, with £4.10 of every £10 spent online coming […]
Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]
Triton Digital, a leading technology provider for the audio industry, announced that Zemeho, the Finland-based creator of music streaming plugin [valinta] for online games and applications has joined a2x, Triton’s premiere programmatic audio advertising exchange. This partnership enables the programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily […]
Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement. The report is based on information provided by companies that sell online advertising, including data related to online revenue from web sites, commercial online services, and other activities. The latest IAB […]
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 […]
NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer Many comedy lovers […]
This Black Friday, Wal-Mart is going digital. The world’s largest retailer recently said that its website will kick off its online Black Friday sale three hours earlier than 2015, at 12:01 a.m. Eastern Thanksgiving Day. That’s hours before its in-store doorbuster deals begin at 6 p.m. that evening. This is just the second year that Wal-Mart […]
Background: Paintworks is a 12 acre (522,720sqft) mixed-use development in Bristol. Paintworks is expanding: the current work will provide around 6,700 square metres of new employment and commercial floor space, 11 live/work units and 210 houses and apartments. This work is being undertaken for housebuilding company Crest Nicholson in association with Verve. A further phase will […]
