Smooch by Zendesk, an omnichannel conversation platform, has released State of Messaging: Travel, a report covering modern messaging technology and strategies used by travel brands to optimize customer service. The report takes consumers through all stages of booking travel with online messaging, including Pre-Stay, Pre-Flight, In-Stay and Post-Trip. “Travel is an industry that’s taking a leading […]
The innovation delivers an in-store experience to online customers, averaging an impressive 4.7 out of 5.0 in customer satisfaction Go Instore, a leading provider of immersive omnichannel retail experiences for personalised eCommerce, announced the success HP inc have had in providing human-led digital user experiences for their retail partners’ online customers. Go Instore is providing HP’s […]
Mediacorp has revamped its advertising rates as it looks to create a better omnichannel experience for marketers. The broadcaster has restructured its TV rate card to optimise it for parity with digital media, which it claims will result in potential savings of up to 80% for marketers. It has also introduced all-in-one transmedia master contracts which […]
European fintech startup, Yoyo, has announced a new eCommerce solution for its already existing shopping platform, which is geared towards tracking retail transactions and loyalty programs. Currently, Yoyo Wallet gives consumers the ability to organise mobile and in-store payment options, rewards, offers, and itemised receipts all in one place. Yoyo’s new omnichannel features include multichannel one-click […]
Leading omnichannel conversation platform Smooch announced the release of its second annual report on conversational business, State of Messaging 2019. For the report, Smooch spoke with over 30 distinguished experts at the forefront of the conversational revolution — from channel gatekeepers and software vendors, to industry analysts, brand stewards and startup innovators. Companies involved include Google, […]
MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same […]
Omnichannel marketing means being agnostic about end points, says the Video Advertising Bureau (VAB). It sees all screens as worthwhile, and posits that working with many screens is the best way to pull in hard-to-reach viewers. Omnichannel is taking off in a big way for video marketers: 29 percent took a multi-screen approach in 2014, while 62 […]
While mobile applications’ immense growth in traffic and purchase volume has eclipsed that of desktops in the eCommerce space in the Asia Pacific, the latter remains relevant in the region, especially for larger transactions. A large part of desktops’ relevancy can be traced to innovations like browser extensions because it adds convenience to users’ shopping journey. Consumers […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]
Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]
