YouTube tightens monetisation rules for video creators

YouTube tightens monetisation rules for video creators

Google has announced stricter entry requirements for its YouTube Partner Program, which allows publishers to make money from their videos. Earlier, publishers required 10,000 total views to join the programme. But from Tuesday, channels that want to get into the programme will also need to have 1,000 subscribers and 4,000 hours of view time in the […]

Facebook updates ad policy to prioritise video

Facebook updates ad policy to prioritise video

Facebook has announced plans to promote videos more prominently inside its News Feed, using the central feature of its main app to build more interest in the original video content it has created and compete more directly with YouTube. As part of the plans, it will also change the kind of advertisements that run in […]

Facebook unveils ads that open chat messages on WhatsApp

Facebook unveils ads that open chat messages on WhatsApp

The monetisation of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application. Facebook introduced click-to-Messenger Facebook ads in November 2016 as part of its launch of version 1.3 of its Messenger […]

Telecoming Lands in Malaysia Through a Partnership with Axiata Digital

Telecoming Lands in Malaysia Through a Partnership with Axiata Digital

Telecoming, the Spanish company specialised in content monetisation has partnered with Axiata Digital – the digital services arm of one of Asia’s leading telecommunications groups, Axiata Group Berhad, to enter the Malaysian market. The service will be integrated into Axiata Digital’s Application Program Interface (API) hub or Mobile Internet Fulfilment Exchange (MIFE). With this partnership, […]

Facebook furthers WhatsApp monetisation efforts with verified business pilot

Facebook furthers WhatsApp monetisation efforts with verified business pilot

Facebook-owned WhatsApp has launched a pilot that will let businesses communicate with the messaging service’s one billion daily users, with reports suggesting it will launch a dedicated app for small-to-medium businesses (SMB). More than three years have passed since Facebook agreed to purchase the messaging service for $19bn, and it has now given the first […]

Top Publishers Weigh in on Mobile Monetization and User Engagement

Top Publishers Weigh in on Mobile Monetization and User Engagement

With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The greatest contributor to this category is mobile video ad monetisation. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony. The report looked at top mobile […]