Israel has a relatively small population of almost 9 million people and a saturated telecom market with over five mobile operators and a number of mobile virtual network operators (MVNOs). Despite this challenge, 018 Xfone launched a new mobile operator under the brand ‘We4G’ which entered the mobile market in April 2018 and has network […]
Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released by influencer marketing platform Activate. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% of influencers and 86% of marketers […]
Facebook’s Messenger for Kids has courted its share of controversy in the short time it’s been on the scene. In an effort to clean up the app’s reputation, Facebook is adding a feature that parents have been asking for: making it inaccessible during certain timeframes. Specifically, during dinner, when they should be doing homework or […]
Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]
In its quest to turn a profit, Snapchat parent company Snap Inc. is looking for more ways to generate revenue while preventing users from defecting to other platforms. But Snapchat users may have to endure more ads in the process — and soon those ads will be ones that can’t be skipped. Snapchat will start […]
Amazon has unveiled the Echo Dot Kids Edition with a custom version of Alexa that will read to kids, play music, answer questions and do other chores. It uses a new flavor of its FreeTime app called FreeTime for Alexa that includes parent controls and family-friendly features that run on the Echo, Echo Dot or […]
Snap has launched a new version of its Spectacles that can take photos as well as shoot videos. The new models are also water-resistant and lighter. The temple area of the frame, which houses the bulk of the electronics, is around one third smaller, while the charging case is more than 20 per cent smaller. […]
Twitter experienced healthy growth during the last 12 months, largely driven by the maturation of its video ad suite, with the company posting Q1 revenues of $665m, up 21% year-over-year. Ad revenue for the period was up 21% year-over-year hitting $575m with total ad engagements also up 69% although its cost per engagement fell 28%. […]
A new Harry Potter mobile game has arrived but, this time, players get to control their own created character, and finally experience getting accepted into Hogwarts and living life as a student there. Developed by LA-based mobile games studio Jam City in partnership with Warner Bros. Interactive Entertainment’s Portkey Games label, Harry Potter: Hogwarts Mystery […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]